The 10 most powerful wine brands in the world 2020

10. Mouton Cadet

Score in 2020: 29.5

Score in 2019: 38.1

French giant Mouton Cadet’s overall score has dropped significantly since last year, causing the Bordeaux label to fall five places in Wine intelligence’s report. Its best markets for consumer trust are, perhaps unsurprisingly, France and Belgium, where it scored 90.7 and 73 out of 100 respectively, and it is still one of the top 3 most powerful brands in Belgium.

The label lost points across a number of factors consumers were asked about, including brand awareness, rate of purchase, and affinity.