The 10 most powerful wine brands in the world 2020

2. Casillero del Diablo

Score in 2020: 49.9

Score in 2019: 51.4

Owned by Chilean wine giant Concha Y Toro, Casillero del Diablo regularly makes it into the top 3 in Wine Intelligence’s annual report. The brand dominates in its home market of Chile, but is also regarded highly with wine buyers in Colombia and Ireland, thanks to a strong purchase score.

It is one of CyT’s most valuable brands. In the UK, retail sales of Casillero del Diablo rose 13.9% over 2019, with supermarkets and corner-shops shifting selling over two million x nine-litre cases in the 52 weeks to 4 January.