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Published: December 2022
Key Market Report
Overproof’s key market report details the top-performing suppliers and brands in 10 major U.S. cocktail markets. This report includes a wide variety of account segments, 2,000 bars and restaurants with 6,613 menus, and offers insight, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.
Published: SEPTEMBER 2022
California Agave Report
This report details which agave suppliers and brands are winning the menu in California. It includes a trend report comparing supplier and brand presence on menus from Q4 2021 to Q3 2022. Top suppliers and brands in the key markets of Los Angeles, San Diego and San Francisco, and a celebrity brand report. Tequila and mezcal are included.
Published: JULY 2022
Spirited Award Winners
Overproof analyzed the cocktail menus of U.S.-based bars, restaurants and hotels nominated for the Tales of the Cocktail Spirited Awards in 2022 and identified the brands, cocktails, and product categories that comprise these influential beverage programs, plus regional leaders and trends. Download the report to see which brands are leading on these influencer accounts.
Sales Activity Tracker Essentials: What Field Reps Should Log (and Why)
For alcohol brands in the growth stage, scaling is not just about opening more markets or adding distributors. Success depends on what actually happens in
Account Mapping: Build Territories Around Real Depletions
Scaling a beverage alcohol brand requires much more than signing new distributors or adding zip code coverage. True growth happens when sales territories are built
Sales CRM for Alcohol Brands: What Actually Moves Cases
Scaling an alcohol brand is not just about opening new markets or adding distributors. It is about building a repeatable system that turns field execution
Marketing
Whiskey NFTs and Wine NFTs
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Marketing
The Pandemic-Induced Rise of Alcohol E-Commerce
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Marketing
The Pandemic-Induced Rise of Alcohol E-Commerce
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Published: OCTOBER 2024
In the alcohol industry, each account visit presents a valuable opportunity to foster relationships and drive sales. It’s not just about selling; it’s about leaving a lasting impression and becoming a trusted partner. Our guide, “Alcohol Field Sales: Dos and Don’ts,” provides you with actionable tips for maximizing your account visits.
Published: MARCH 2024
Liquor sales reps often find themselves racing against time, managing outreach, follow-ups, and client relationships. The key to winning new accounts and securing repeat business lies in efficiency and consistent communication. That’s why we put together a set of free customizable email templates, designed to streamline their sales outreach.
Published: January 2024
The relationship between suppliers and alcohol distributors stands as a cornerstone of success. Whether you’re a new entrant in themarket or looking to strengthen your existing alcohol distributor relationships, this guide aims to provide you with actionable strategies, fostered by real-world experiences, to enhance your distributor partnerships and drive your brand’s growth.
