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Market Reports:

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PUBLISHED: December 2022
Key Market Report
Overproof’s key market report details the top-performing suppliers and brands in 10 major U.S. cocktail markets. This report includes a wide variety of account segments, 2,000 bars and restaurants with 6,613 menus, and offers insight, including what suppliers, brands, categories and cocktails lead by venue placements, total mentions and unique products.
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PUBLISHED: SEPTEMBER 2022
California Agave Report
This report details which agave suppliers and brands are winning the menu in California. It includes a trend report comparing supplier and brand presence on menus from Q4 2021 to Q3 2022. Top suppliers and brands in the key markets of Los Angeles, San Diego and San Francisco, and a celebrity brand report. Tequila and mezcal are included.
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PUBLISHED: JULY 2022
Spirited Award Winners
Overproof analyzed the cocktail menus of U.S.-based bars, restaurants and hotels nominated for the Tales of the Cocktail Spirited Awards in 2022 and identified the brands, cocktails, and product categories that comprise these influential beverage programs, plus regional leaders and trends. Download the report to see which brands are leading on these influencer accounts.

Blog Resources:

Free Guides:

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PUBLISHED: JANUARY 2023
Store Sampling 101 for Alcohol Brands
As the alcohol market expands and gets more crowded, it has become increasingly difficult for brands to garner attention and stand out to consumers. Fortunately, store samplings can help launch new products and keep them top of mind for consumers through the product lifecycle.
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PUBLISHED: NOVEMBER 2022
Sales 101 for Alcohol Brands
From product development to distribution, it’s important for alcohol brands to be engaged in every step of the sales process. This guide will support your due diligence when it comes to researching and developing your sales strategy for both short-term and long-term success.
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PUBLISHED: MARCH 2022
Marketing 101 for Alcohol Brands
A marketing strategy is essential to your business. While you might have a general plan for your entire business, each new product needs a specific strategy before it goes to market. Without a plan in place, it is easy to fail to connect with your target audience and waste valuable marketing resources on the wrong channels and efforts.