Real Results: How Overproof Empowers Alcohol Sales Teams to Succeed
Read real-world success stories of how Overproof’s innovative solutions have helped alcohol sales teams streamline operations, boost productivity, and increase sales. Learn from our clients' experiences and see how you can achieve the same results with actionable insights and proven strategies.
Complete the form to get a demo
OVERPROOF PLATFORM
Tequila Corrido
Tequila Corrido is a revival of a legacy, continuing the mission of bringing people together through the art of tequila-making. The brand blends tradition with innovation, producing exceptional spirits that pay homage to Mexican heritage and storytelling.
53% CMGR in new accounts sold
Problem
Tequila Corrido encountered significant challenges scaling in the competitive tequila market due to the absence of an industry-specific CRM with depletion tracking and standardized operating procedures (SOPs).
Despite having a strong field team and market presence, the lack of effective mechanisms to monitor sales reps’ activities, especially during numerous product demos, tastings, and music festival events, hindered their operational efficiency and growth potential.
The Tool
To address these challenges, Tequila Corrido implemented Overproof, which provided real-time tracking of sales activities and goals. Dashboards linked these activities to depletion data, enabling brand managers to make informed strategic decisions.
The Overproof app helped the team complete daily tasks, submit commitments, and conduct real-time menu analyses for tailored sales pitches. Overproof’s Tastings feature streamlined sampling events, capturing crucial data like inventory, pricing, competitor insights, photos, demographics, and conversions, with immediate post-event feedback to refine marketing strategies.
Result
The implementation of Overproof significantly boosted Tequila Corrido’s operational efficiency and market impact. With insights into how sales activities influenced market penetration, the platform facilitated a compounding monthly growth rate (CMGR) in new accounts sold of 53%.
The team’s effectiveness improved dramatically as evidenced by a CMGR of 83% in field market activities completed. This strategic adoption of Overproof’s tools streamlined Tequila Corrido’s operations and positioned the brand for sustained growth in the tequila market.
Testimonial
Following an in-depth investigation into various CRM options, I opted for Overproof due to its tailored capabilities designed for the alcohol industry. Our experience with Overproof has been exceptionally positive, particularly due to the commendable staff.
The team at Overproof are not only polished and proficient but also highly accessible and patient, addressing all inquiries with a helpful attitude. Working closely with Krista has been a pleasure; she not only helps but demonstrates in an easy manner to grasp.
Despite initial hesitancy from the field team, witnessing the software’s impressive capabilities has turned skepticism into enthusiasm. The software itself is remarkably user-friendly, and it has features that no other CRM software has in the industry.
I wholeheartedly recommend Overproof, especially for alcohol brands seeking to organize their customer base and maintain weekly tracking of accounts and sales representatives. It’s a game-changer!
ROSE SARTI
BRAND MANAGER
OVERPROOF PLATFORM
Big Hat Spirits
Big Hat Spirits, a brand of super-premium, better-for-you and ready-to-drink cocktails was looking to expand it’s market presence and add samplings to their off-premise strategy. When an inexperienced team, they wanted an industry-specific solution that would help guide their reps in the field with SOPs and tasks to complete.
Testimonial
As a new startup in the beverage industry we were looking for a CRM that was made with our industry in mind. When comparing our options we came across Overproof and saw all of its incredible out of the box features.
As our brand started to grow we needed somewhere central we could keep all of our information. With the ability to record account visits, manage inventory, create tasting events, track the success of tasting events, view active accounts, and view potential accounts we were able to stay organized and grow quickly.
Not only has the software been incredibly useful, Krista and her team have been extremely helpful as well. Not only have they been able to help us with the day to day usage of the software and its apps but they have also provided industry knowledge and connected us with other professionals in our space.
Overall Overproof has been an incredible resource for our team and is a huge reason we are able to continue to grow!
MATTHEW LOEFFL
ACCOUNT DIRECTOR
OVERPROOF PLATFORM
BARE ZERO PROOF
BARE ZERO PROOF is a small but quickly growing non-alcoholic spirits brand aiming to occupy the premium category of the zero-proof spirit sector. As the brand grew, they felt it was crucial for the advocacy team to record their wins in quantifiable ways that would demonstrate their impact in this new and innovative section of the spirits industry.
Testimonial
The biggest problem we were trying to solve was linking the qualitative wins of brand advocacy to quantifiable data. Overproof enables us to be in the field, executing the qualitative strategies we direct our team to implement, while also linking those efforts to quantitative data that we can report to demonstrate our successes.
I think there’s a stronger sense of everyone working toward one overarching goal. We’re using a tool that’s easy to deploy in the field, and I didn’t have to work hard to get my advocacy team on board with using Overproof. It’s very intuitive and straightforward to implement. The impact of this can’t be overstated because if a tool is difficult to use, you start seeing diminishing returns on its features and effectiveness.
As a result, we now have a clearer picture of what our advocates are doing in the field, which is valuable not only for them to compare best practices but also for sharing insights with our executive team.
Our advocacy team has greatly benefited from being able to communicate the boots-on-the-ground wins they’ve earned in the field to our executive team. We can now demonstrate the arc of our advocacy efforts—from the initial visit to securing a commitment, such as bringing the product in or getting it listed on the menu.
Overproof allows us to quantifiably articulate not only those wins but also the overall trajectory, which brings our advocacy team and executives together.
ANDY BORBELY
NATIONAL ADVOCACY DIRECTOR
TASTINGS PLATFORM
Liquid 2 Lips Marketing
Liquid 2 Lips Marketing delivers best in class in-store retail sampling activations. With a talent team of brand ambassadors and a client list that ranges from growing craft brands to global enterprises, this agency leverages the power of data to build programs that drive success.
Testimonial
Using the Tastings platform has significantly improved our sampling processes. We previously relied on analog technologies that lacked consistency and uniformity in reporting, but our insistence on using Tastings has professionalized our Brand Ambassador staff.
The platform has made reporting to suppliers and distributors uniform, delivering tangible and useful insights over time. The reports are easy to share, but the aggregated data across categories, programs, brands, and date ranges has provided the biggest value to our business operations.
The data visualizations are a game-changer, setting Tastings apart from other platforms we’ve used.
Additionally, the support from the Overproof team has been a significant contributor to our success. Their hands-on assistance in the field has been invaluable.
To other agencies considering Overproof, I’d jokingly say, “Don’t use them; we want to be the only agency that understands the power of Tastings in the alcohol industry.” In all seriousness, I’d follow Marc and the team into the seven circles of hell—they rock.
