Business
Prepping your Alcohol Brand for SOND Sampling Events
SOND sampling events are crucial for pulling product through retailers and increasing business for your alcohol brand. Here’s how to prepare for them.
June 20, 2023
SOND sampling events are crucial for pulling product through retailers and increasing business for your alcohol brand. Here’s how to prepare for them.
Find out about the laws that control states have in place for conducting liquor samplings, and get tips on how to host a successful retail sampling event.
Learn about the different types of agencies for alcohol brands, where they intersect, how they are different and the value they provide to suppliers.
Download Overproof’s free Store Sampling 101 Guide to learn how to successfully plan, execute and manage sampling programs while gathering data in the process.
Find out how to drive brand awareness and maximize ROI from your liquor samplings this year by leveraging these industry pro tips for successful campaigns.
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
