January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
To get people to buy your product, you need to have a strong spirits marketing strategy. With a little effort and creativity, you can have a winning brand.
