Sales territory management is taking on a whole new look in the alcohol industry, with emerging software shaping the way we think about sales territories.
CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.
Metrics such as sales volume, sales lift and sales revenue can be utilized along the entire decision-making, marketing, and sales processes. In this article, we’ll look specifically at how sales volume can be used to improve business and work towards growth.
In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.
You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.