You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.
