Pernod Ricard – Keep It Overproof!

The 10 most powerful wine brands in the world 2020

Market analyst Wine Intelligence has released a report detailing the most influential wine brands in the world. The Global Wine Power Index 2020 looks at the performance of dozens of brands in 20 key markets, such as the UK, US, Japan, Australia, China and the Netherlands, posing survey questions to a little over 22,000 people worldwide The survey explored a number of factors to estimate a brand’s influence with consumers, such as their awareness of the brand, how often it was purchased, how much ‘affinity’ consumers felt they had with the wine (i.e., whether it felt “right...

Ex-Made in Chelsea star Spencer Matthews wins US$2 million investment for low ABV ‘spirit’

Posted in Beer, Spirits, Wine.

Former Made in Chelsea star Spencer Matthews, the founder of low ABV spirit brand The Clean Liquor Co, has raised US$2 million from Lightspeed Venture Partners. Spencer Matthews attending his launch of The Clean Liquor Company, at The Trading House in London last year. Clean Liquor was selected from a group of 50 international producers to get backing from the US investment firm. Nicole Quinn, partner at Lightspeed Venture Partners, which has stakes in social network Snapchat and Goop, said the firm seeks out businesses that are “not just disruptive but rather represent a generational...

Taste premium rum, canned wine, craft gin and alcoholic tea at the Wine & Spirits Show

Posted in Beer, Spirits, Wine.

We bring you a sneak peak of what to expect at our Wine & Spirits Show taking place in Westminster this April. After a two sell-out shows in 2019 and 2018, attended by over 1500 people, we are thrilled to announce that our Wine & Spirits Show will be back at One Whitehall Place on Friday 3 and Saturday 4 April 2020. The exhibitors So far we’ve had a handful of very big names in the wine world sign up to take part in our two-day exhibition this year. Ehrmanns-owned wine brand Beefsteak Club, Italian giants Bosco Viticultori and Zonin, and Spanish and Portuguese brokerage specialises...

Top drinks marketing campaigns and news in January

Posted in Beer, Spirits, Wine.

Diageo launches Seedlip’s first ad campaign Drinks giant Diageo has led the fight to keep sales buoyant during January by launching its first advertising campaigns in the UK and US for non-alcoholic ‘spirit’ brand Seedlip. It is the first time that Diageo has set up an ad campaign for Seedlip, after upping its investment in the popular non-alcoholic brand to a ‘significant’ majority stake in August 2019. Developed by Seedlip’s EU marketing director, Ben Thomson, alongside creative agency And Rising, it features the strapline: ‘Drink to the Future’,...

The biggest drinks acquisitions of 2019

Posted in Beer, Spirits, Wine.

As 2019 draws to a close, we round up a year of acquisitions which has seen two prominent British brewers snapped up by foreign investors, Constellation Brands agree a wine sale worth over US$1 billion, and the break-up of retailers Naked Wines and Majestic. Constellation Brands has certainly been one of the most active in the acquisitions scene this year, taking both majority and minority stakes in a number of companies. Its sale of just under 30 wine brands to E&J Gallo, however, was one of the biggest in the drinks industry this year. In the UK, if 2018 was the year of the Conviviality...

Top marketing moves in drinks: November

Posted in Beer, Spirits, Wine.

Heineken to sponsor Euro2020 and Champions League Heineken will be the Official Beer Partner of next year’s UEFA Euro men’s football tournament, and has also extended its sponsorship of the UEFA Champions League for the next five years. The two separate agreements means the brewer is now the major beer sponsor of Europe’s leading club and international football tournaments. Its partnership with the UEFA Champions League is already 25 years old, and the new deal extends the brand’s sponsorship through to 2024. The new Euro partnership will see Heineken given exclusive pouring rights in the...

Analysis: The performance of major drinks groups this year

Posted in Beer, Spirits, Wine.

In a year which has seen an activist investor take a 2.5% stake in Pernod Ricard, Diageo’s share price continue to rise and LVMH make the largest acquisition in its history, Ron Emler explores how drinks groups have fared in 2019. Battle lines drawn, but no sign of hostilities. A year ago US hedge fund Elliott took a 2.5% stake in Pernod Ricard worth $1bn and triggered expectations that it would shake up the French spirits giant. The aggressive investor was looking for luxury returns from an investment in premium drinks. Premium drinks have become a “safe haven” for investors...

Pernod Ricard faces legal challenge over alleged harmful drinking culture

Posted in Beer, Spirits, Wine.

French drinks group Pernod Ricard has denied claims made at an employment tribunal, during which a former staff member said that there was a “constant pressure” to consume alcohol. As reported by French media site Le Parisien, two former Pernod Ricard employees and one still working for the company reported being under pressure to drink. One former sales manager, referred to as ‘Julien’ in the Le Parisien article, who had worked for the French company for 16 years, told the publication that when he complained about the quantity of alcohol he was expected to consume,...

New data reveals drinks industry deals valued at over US$12bn this summer

Posted in Beer, Spirits, Wine.

Mergers and acquisitions in the drinks industry between July and September were valued at more than US$12 billion, according to new figures. Research from analyst firm Global Data found that drinks brand sales were valued 328% higher in the three months to September 2019 than they were in the previous financial quarter. The analyst said that the overall highest value acquisition came was Asahi Group’s purchase of Carlton & United Brewers for $11.3bn. The proceeds from the deal are being used to pay off AB InBev’s debt. It said the biggest spirits deal of the three-month period was...

Spencer Matthews disrupts gin industry with low ABV ‘spirit’ brand

Posted in Beer, Spirits, Wine.

Former Made in Chelsea star Spencer Matthews has become the face of a ‘CleanGin’ brand which has already ruffled feathers in the UK’s spirits industry. Spencer Matthews attending his launch of The Clean Liquor Company at The Trading House in London. The company is launching a ‘CleanGin’, a replacement to gin, with only 4 calories per 50ml. Matthews, currently co-starring with his wife in E4’s new series Spencer, Vogue and Baby too, began his TV career on Made in Chelsea, having previously worked as a foreign exchange broker at ICAP in the Square Mile. Now, he is the...

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