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Tag: Optimize Your Brand Activation

A photo of a woman throwing ice while making a Ginger cocktail.
Research

Brand Activations for Alcohol Brands: Think Outside the Box

In today’s competitive markets where it has become increasingly challenging to grab the attention of consumers, brand activations are a key component of any multi-touch marketing plan for beverage alcohol producers.

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Beer

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.