TALK TO US
Site logo
Sticky header logo
Mobile logo
TALK TO US
  • SOLUTIONS
    • ROUTE-TO-MARKETOverproof is the only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry.
    • ON-PREMISE INSIGHTSF&B Insights delivers unprecendented insight into your brand’s on-premise performance to your inbox, monthly.
    • IN THE FIELDThe Overproof App puts your team’s goals, and the tools they need to achieve them, at their fingertips.
    • OFF-PREMISE ACTIVATIONTastings is an off-premise program execution tool to drive brand awareness and conversions and capture valuable consumer data.
    • DATA PROJECTSGet the full picture of your on-premise performance in any market or on any menu with Overproof’s Menu Analysis.
    • SAMPLE TRACKER: AGENCIESOff-premise program live tracking tool and results dashboard for tasting agencies.
  • PRODUCTS
    • OVERPROOF PORTAL
    • OVERPROOF APP
    • F&B INSIGHTS
    • TASTINGS
    • MENU ANALYSIS
  • RESOURCES
    • REPORTS
    • BLOG
    • NEWSROOM
    • FAQ
    • CASE STUDIES
  • ABOUT US
    • OUR BOARD
    • OUR TEAM
    • OUR MISSION
    • CONTACT US
    • CAREERS

off-premise sales

Business Margin vs. Markup: Calculating Both for Your Alcohol Brand
August 30, 2021in Business 0 Comments 0 Likes

Margin vs. Markup: Calculating Both for Your Alcohol Brand

Understanding the relationship and difference between margin vs markup helps beverage alcohol suppliers with strategic planning and pricing of their brands.

Overproof by Overproof
COVID-19 Alcohol Sales California: How CA Alcohol Laws Have Changed
August 16, 2021in COVID-19 0 Comments 0 Likes

Alcohol Sales California: How CA Alcohol Laws Have Changed

It seems like COVID-19 restrictions across the country keep changing, and it can be hard to keep up. COVID-19 has significantly changed California alcohol sales policies provisionally. These changes resulted

by Overproof
Bartenders Need a Liquor License? Here’s How to Get One
May 10, 2021in Bartenders 0 Comments 0 Likes

Need a Liquor License? Here’s How to Get One

If you want to legally serve alcohol at your establishment, you must first obtain a liquor license. Here's what you need to know about getting one.

by Overproof
Business A photo of a liquor store with shelves and bottles
March 12, 2021in Business 0 Comments 0 Likes

Calculating Sales Lift from In-Store Promotions

In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.

by Diana Arellano
Business A photo with whiskey bottles on shelves and a sign that says
March 8, 2021in Business 0 Comments 1 Likes

Revamping Your Point of Purchase Display Strategy

Spirit industry marketers and retailers are constantly looking for new and creative ways to connect with customers and promote their alcohol brands. Point of purchase (POP) and point of sale

by Diana Arellano
Business A photo of a bar.
January 11, 2021in Business 0 Comments 0 Likes

Improve Your Sales Process for Alcohol Sales

In order to be a successful alcohol sales rep, you have to be able to continually land new accounts and anticipate slow periods. This means stepping back from the daily or even weekly aspects of sales and examining the big picture.

by Overproof
Business A photo of bottles of wine laying down at a store.
December 2, 2020in Business 0 Comments 0 Likes

COVID-19’s Impact on DTC and Off-Premise Sales

The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.

by Overproof
Overproof logo
Overproof logo
CONTACT US
[email protected]
(305) 603 7528
SOLUTIONS
STRATEGY & EXECUTION
IN THE FIELD
ON-PREMISE INSIGHTS
OFF-PREMISE ACTIVATION
DATA PROJECTS
PRODUCTS
OVERPROOF PORTAL
OVERPROOF APP
F&B INSIGHTS
TASTINGS
MENU ANALYSIS
RESOURCES
REPORTS
OVERPROOF BLOG
NEWSROOM
FAQ
CASE STUDIES
ABOUT US
OUR BOARD
OUR TEAM
OUR MISSION
CONTACT US
CAREERS
425 NW 26TH ST
MIAMI, FL 33127, USA
[email protected]
786-354-5218
425 NW 26TH ST
MIAMI, FL 33127, USA
© 2020 – OVERPROOF. ALL RIGHTS RESERVED. PRIVACY POLICY AND TERMS OF USE
div#stuning-header .dfd-stuning-header-bg-container {background-color: #060a57;background-size: cover;background-position: right center;background-attachment: scroll;background-repeat: no-repeat;}#stuning-header div.page-title-inner {min-height: 400px;}#main-content .dfd-content-wrap {margin: -10px;} #main-content .dfd-content-wrap > article {padding: 10px;}@media only screen and (min-width: 1101px) {#layout.dfd-portfolio-loop > .row.full-width > .blog-section.no-sidebars,#layout.dfd-gallery-loop > .row.full-width > .blog-section.no-sidebars {padding: 0 20px;}#layout.dfd-portfolio-loop > .row.full-width > .blog-section.no-sidebars > #main-content > .dfd-content-wrap:first-child,#layout.dfd-gallery-loop > .row.full-width > .blog-section.no-sidebars > #main-content > .dfd-content-wrap:first-child {border-top: 20px solid transparent; border-bottom: 10px solid transparent;}#layout.dfd-portfolio-loop > .row.full-width #right-sidebar,#layout.dfd-gallery-loop > .row.full-width #right-sidebar {padding-top: 10px;padding-bottom: 10px;}#layout.dfd-portfolio-loop > .row.full-width > .blog-section.no-sidebars .sort-panel,#layout.dfd-gallery-loop > .row.full-width > .blog-section.no-sidebars .sort-panel {margin-left: -20px;margin-right: -20px;}}#layout .dfd-content-wrap.layout-side-image,#layout > .row.full-width .dfd-content-wrap.layout-side-image {margin-left: 0;margin-right: 0;}
We use cookies to give you the best experience. Click Accept to consent to cookies.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT