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Tag: Marketing Strategy

Independent Bottling 101 in white text on blue background
Guides

Independent Bottling 101 for Alcohol Brands

Independent bottling is a unique process where companies or individuals pick and buy spirits from different producers and then bottle them under their own brands.

Marc De Kuyper presenting on a panel with two other men discussing channel strategy at Br Convent Brooklyn. Panel hosted by Park Street Imports.
Distributors

Who is Park Street Imports?

Park Street Imports: The Company’s Founding and Evolution Founded in 2003, Park Street Imports was established by Dr. Harry Kohlmann and Chris Mehringer. Dr. Kohlmann,

Man in liquor store speaking to woman holding a bottle influencing consumer purchase behavior
Business

Choosing the Right Spirit: A Deep Dive Consumer Purchase Behavior

Consumers are faced with a myriad of choices, particularly when standing in the aisles of a well-stocked liquor store. Explore the steps consumers take during their decision-making journey, focusing on their purchase behavior within a scenario.

Business

Retail Media in the Alcohol Industry

Find out how the alcohol industry landscape has changed and how alcohol suppliers are now taking advantage of retail media to boost their online alcohol sales. 

A photo of a paper that says Marketing Strategy with an iron next to it
Business

Go-To-Market Strategy for Alcohol Brands

Once your company has developed a new product, the next phase is to bring it to market. Learn the 7 key steps for creating a successful GTM strategy.