Business
Prepping your Alcohol Brand for SOND Sampling Events
SOND sampling events are crucial for pulling product through retailers and increasing business for your alcohol brand. Here’s how to prepare for them.
June 20, 2023
SOND sampling events are crucial for pulling product through retailers and increasing business for your alcohol brand. Here’s how to prepare for them.
Find out about the laws that control states have in place for conducting liquor samplings, and get tips on how to host a successful retail sampling event.
Download Overproof’s free Store Sampling 101 Guide to learn how to successfully plan, execute and manage sampling programs while gathering data in the process.
Want to improve alcohol sampling events for your experiential marketing or event staffing agency? Check out these tips to maximize results for your clients.
Find out how to drive brand awareness and maximize ROI from your liquor samplings this year by leveraging these industry pro tips for successful campaigns.
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
