January is a notoriously slow month for alcohol sales and 2021 is going to be especially tough for retailers in light of COVID-19. Spirits marketing will be more important than ever this year.
Preparing for On-Premise Sales in 2021?
2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
The State of the Beverage Alcohol Industry 2020
In the early months of 2020, COVID-19 began spreading across the world. Since then, the pandemic has had a major effect on countries and industries, including the beverage alcohol industry.
Wine Trends in the Era of COVID-19
The beverage industry has seen noticeable changes in wine trends due to COVID-19, both in how much wine people are drinking and in how they are consuming it.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
Maintain Employee Safety during COVID-19
As bars and restaurants begin reopening across the country, employers are faced with trying to find the right balance between welcoming back customers while also maintaining employee safety.
Outdoor Dining during Covid-19
Outdoor dining has become a popular option as some states have made enough progress with the pandemic to lift certain restrictions on bars and restaurants.
Customer Experience Strategy Amid COVID-19
The COVID-19 pandemic has changed practically every aspect of life. Priorities have shifted and customers have new needs and expectations that reflect the current environment.
Improving the Drive-Thru Restaurant Experience During COVID-19
As the COVID-19 pandemic continues to wear on, restaurants are increasingly relying on drive-thru and pickup services to continue to serve customers, implement safety best practices and earn revenue.
