Fueled by day‐to‐day actions taken by our customers and by data we collect from trusted third‐parties, Overproof Insights turns regular metrics into smarter metrics that help businesses and brands succeed.
Empowered decisions that fuel business growth.
Backed by real time data and insights.
That’s the proof in Overproof.
Overproof is the Artificial and Business Intelligence solution for the beverage alcohol industry
Overproof is the only AI powered business solution for the beverage alcohol industry that integrates strategic planning with local market execution. In real time. For any brand portfolio. Overproof brings together the power of big data, proprietary market insights and our customer’s proprietary business data to help fuel business growth.
Define your company and brand strategy
Set goals and build local plans
Optimize and track field execution
Integrate B.I. and analytics in real time
Continuously optimize your approach
ONE PLATFORM OF APPLICATIONS TO FUEL BUSINESS SUCCESS
CPF
A powerful commercial planning framework to carry your brand from seed to success.
Mobile App
Our app gives you full control over the execution of your market plan, from backbar to back office.
Insights
The brain behind our software, Overproof Insights keeps you one step ahead of the curve.
OVERPROOF CPF
Enterprise grade commercial planning for every brand.
Behind every successful brand lies a strategic planning process that drives growth. Our Commercial Planning Framework helps brand owners and managers create custom and effective go‐to‐market strategies based on unique and industry‐specific insights. All tailored to the needs of your business and brands.
Tired of having to reinvent the wheel for every market, brand and plan? Empower your decision making by taking guess work and complexity out of the equation through our self‐optimizing commercial & strategic planning software and methodology. Overproof CPF enables brand owners, manager and field operators to accelerate the success of their business and brands.
KPI and goal setting per brand, territory, & team member.
Overproof’s Commercial Planning Framework includes goal-setting modules to ensure your organization focuses resources and attention to the right activities for your brands.
Full control and visibility over in-market execution.
Include your sales and field teams in the translation of brand strategies into market-specific activation plans, and tie these plans directly to goals and KPIs for them to execute.
Resource allocation with a marketing or sales focus.
Go-to-market plans are created and optimized by your sales and field teams, to ensure their time and budgets are optimized. By setting budget and time allocation parameters, you can ensure brand goals and KPIs are met.
Portfolio activation optimization for multi-brand companies.
The Overproof CPF takes into account the specific goals, segments and focus of each individual brand in your portfolio. Budget and resource allocation within sales and field teams are optimized to ensure a multi-brand approach.
OVERPROOF CPF
Define your brand strategy and build plans down to the market level.
MOBILE APP
Powerful in-market analysis and execution.
Our industry optimized mobile application – Overproof Field – gives beer, wine and spirits companies full control over the execution of their local market plans.
Through our powerful mobile application, we provide Artificial Intelligence‐powered and real‐time insight into the DNA of any bar or venue, including suppliers, portfolio of brands, beverage programs and menu profile. Overproof Field allows beverage alcohol brands to drive growth through optimization of commercial planning and field execution.
Optimize your new business and sales approach.
The Overproof app provides real-time and in-market analysis and insights to sales and field team users, ensuring a continuous optimization of your sales activty and approach. Instant venue and competitive analysis ensures your sales activation is effective and compelling.
Measure every aspect of your brand strategy execution.
The Overproof app provides real-time data analysis and reporting, providing brand managers and owners direct insight into sales flow, market performance, and order fulfilment. Overproof’s AI-capabilities ensure real-time and future-looking optimization.
AI-powered, automated workflows to increase effectiveness.
Going beyond planning and execution, the Overproof app allows automatic commitment confirmation to be shared with Distributor reps, and in turn provides real-time updates of fulfillments, sold and unsold accounts, and recurring orders.
Integrate intelligent expense tracking for activations.
To enhance the effectiveness of sales and field teams, the Overproof app includes intelligent expense tracking and other business critical applications that eliminate the hassle of separately administring budget allocation and usage.
MOBILE APP
Designed to add value to your field team’s daily activity so they’ll want to use it.
OVERPROOF INSIGHTS
Realtime prescriptive
business intelligence.
Levelling the playing field in the beverage alcohol industry requires entrepreneurs to be in the know and in control of their brands and business.
Overproof Insights is our proprietary data repository and business intelligence platform, which feeds realtime data and insights to the CPF and Overproof Field, which in turn inform sales and marketing strategies.
Overproof Insights brings together business‐critical data that helps brand owners and field teams take empowered decisions. Informed and intelligent empowerment of strategic and in‐field decisions at the moments that matter most.
