Overproof is a business intelligence company that helps customers in the beverage alcohol industry create, execute and analyze winning brand strategies.
We bring together the power of “big data”, Overproof’s proprietary market insights and our customer’s business data to maximize our customer’s success going to market.
Our commercial planning and brand management platform gives customers access to insights, methodologies, networks and tracking tools that help build business success. At the core of our company is the belief that smarter metrics lead to actionable insights, which inform better decisions, which in turn fuel business growth.We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status.
Overproof is looking for a social and digital media expert to strengthen our marketing and commercial team. Rapidly expanding its market presence, Overproof is in the process of operationalizing its marketing activity, go-to market strategy and sales structure. The Social & Digital Media Manager fulfills a crucial role in building, activating and maintaining Overproof’s social and digital presence. You are a person who thrives in a start-up company culture, and does not shy away from a challenge.
The person to fulfill this role needs to be comfortable in an often undefined, ambiguous environment and a rapidly changing outlook of tasks at hand. You are flexible in your approach to challenges and work at hand, are results-oriented, and performance focused. You can multi-task and divide your attention across multiple simultaneous deliverables if need be. You are a strong team player.
On a day-to-day basis, you are responsible for the planning, execution and measurement of Overproof’s social and digital media activity. You will be involved in a multitude of social media, marketing and advertising activities, ranging from developing paid and organic social media strategy, developing quarterly and monthly social media content calendars, developing social media content across various platforms, ensuring content is scheduled and published on time and to specs, analyzing social and digital media activity, generating sales leads through digital marketing, and social media community management. You are a self-starter, and are excited to help build a company from the ground up. Responsibilities include:
SKILLS & ABILITIES: