See the questions and wines from this year’s Master of Wine exam
Theory Paper 4 – The business of wine
THREE questions to be answered, ONE from Section A and TWO from Section B
Section A
1. Why does a growing number of large retailers prefer to focus on own and exclusive labels over third-party brands? Is this good for the wine category?
2.How do wine consumers in mainland China decide what wine to buy and what are the implications of their choices for producers and distributors?
Section B
3.Consider the growth in demand for vegan, organic and sustainable wines. What can and should the wine industry be doing in response?
4.Can social media drive brand loyalty in the wine category?
5.How can the fortified wine category evolve to address current consumer trends?
6.Outline the key changes in the fine wine investment market over the past decade. How do you see this developing over the next ten years?
Theory Paper 5 – Contemporary issues
TWO questions to be answered, ONE from Section A and ONE from Section B.
Section A
1.What is the greatest threat currently facing the wine industry and how should this be addressed?
2.Does a changing climate place greater emphasis on terroir or on choice of grape variety?
Section B
3.Does wine have a significant role to play in a healthy lifestyle?
4.How responsible is the wine industry?
5.What makes wine authentic?