AI-Driven Market Analysis for the Alcohol Industry
Key Market Report
RELEASE DATE: DECEMBER 2022


TOP SUPPLIERS
Bacardi Limited follows with 1,542 venue placements (77.1% of venues) and 10,315 total mentions (9.8% menu share). Pernod Ricard USA is the third leading supplier in both categories, with 1,525 venue placements (76.3%) and 9,239 mentions (8.8% menu share).
TOP BRANDS
Don Julio (Diageo USA) is the second leading brand by venue placements (699), and total mentions (2,419, 2.31% menu share).
Maker’s Mark (Beam Suntory) takes third by venue placements (691), while Bacardi (Bacardi Limited) takes third by total mentions (2,196, 2.1% menu share).
TOP CATEGORIES
Vodka is the second most popular category with 13,601 total mentions. The vodka category is led by Tito’s (Tito’s Vodka) with 2,968 mentions, accounting for 21.8% of vodka mentions. Absolut (Pernod Ricard) is the second leading brand by mentions with 1,579, followed by Ketel One (Diageo USA).


California Agave Report
RELEASE DATE: SEPTEMBER 2022
TEQUILA TRENDS
Bacardi Limited successfully grew both its tequila brands, pushing Patrón over Casamigos to number 2 by venue placements, and adding 6 venues for Cazadores.
Of all suppliers, Brown Forman showed the most traction, gaining 15 venues since January. Beam Suntory saw the largest loss with mentions on 13 less menus.
MEZCAL TRENDS
Other top brands by venue placements saw losses, including Mezcal Vago (Samson & Surrey), which lost 12 venues, El Silencio (El Silencio Holdings), which lost 11 and El Jolgorio (Back Bar Project), which lost 10. Bacardi Limited brand Ilegal held steady with 54 venue placements to maintain its number 3 position.
TOP CATEGORIES
Among them, Casamigos (Diageo USA, George Clooney, Rande Gerber) has an overwhelming majority of venue placements and total mentions over runner-up Casa Noble (Constellation Brands, Carlos Santana).
Teremana (Mast-Jagermeister US, Dwayne ‘The Rock’ Johnson) ranks 3rd by venue placements, beating Cincoro (Cinco Spirits Group, Michael Jordan, Jeanie Buss) by 9 venues.
Spirited Award Winners
RELEASE DATE: JULY 2022


TOP SUPPLIERS
Ranked second and third by number of venue mentions and product mentions is Bacardi Limited and Pernod Ricard, respectively.
By number of cocktail mentions, Mizkan America, supplier for Angostura, ranks second and Bacardi Limited ranks third.
TOP BRANDS
For base spirits, Wild Turkey leads by total mentions and cocktail mentions, followed by Del Maguey and Plantation.
By unique products, Wild Turkey leads with 13 unique products, followed by Giffard and St George.
AWARD CATEGORIES
In the best U.S. Hotel Bar category, Diageo USA leads followed by Bacardi Limited. For top brands, Casamigos takes the top spot, and although Campari and Angostura take number 2 and 3, the top performers include more base spirit brands than seen in other categories.