AI-Driven Market Analysis for the Alcohol Industry
Florida Vodka Report
RELEASE DATE: APRIL 2023
Diageo USA saw the highest QOQ growth among the leading suppliers, with a 3.3% increase in market share. Ketel One and Smirnoff were the key drivers of this growth with an increase of 2.2% and 1.2%, respectively.
Bacardi Limited is the third leading supplier and saw a small increase of +0.1% QOQ. The supplier overtook Pernod Ricard, which was previously in the top 3, but lost nearly 4% market share.
Bacardi Limited brand Grey Goose took the top spot in Miami Beach, followed by Tito’s and Absolut (Pernod Ricard). In neighboring cities Miami and Hialeah, Tito’s ranks first, outperforming Ketel One by 6.1% and Skyy (Campari America) by 9%, respectively.
In Key Largo, Grey Goose was the top-performing vodka brand, while in Key West, Absolut was ranked first and Grey Goose dropped to fifth.
Effen Vodka leads in 9 counties, including Levy, Marion, Putnam and Flagler. New Amsterdam leads in 8 counties, including Hardee, De Soto, Suwannee and Columbia.
The other brands mentioned as leaders in Florida counties are Belvedere, Deep Eddy, Absolut and Three Olives.
U.S. Margarita Report
RELEASE DATE: February 2023
Proximo Spirits is the second most popular supplier in margaritas with more than 56% of this supplier’s mentions accounted for by Cuervo Tradicional Plata, followed by 1800 Reposado Tequila, which accounts for 11%.
Bacardi Limited is the third most popular supplier. Patrón Silver Tequila makes up 39% of the supplier’s mentions, followed by St. Germain Elderflower Liqueur with 15%.
Cuervo Tradicional is the leading brand with 12% market share, followed by Patrón (8%) and Don Julio (5%).
The leading tequila mentioned in margaritas varies by state. Patrón is most popular in 18 states, followed by Cuervo Tradicional which is most popular in 12 states. In Texas, Casa Noble is the most popular tequila, followed by Corazon and Hornitos. In California, Patrón leads, followed by Cazadores and Cuervo 1800.
The leading liqueur used in margaritas varies by state, and Cointreau leads in the majority of states. The leading tequilas paired with Cointreau in margaritas are Patron Silver, Cazadores Reposado and Don Julio Blanco. The leading tequilas paired with Grand Marnier are Patrón Silver, 1800 Reposado and El Mayor Reposado.
Key Market Report
RELEASE DATE: DECEMBER 2022
Bacardi Limited follows with 1,542 venue placements (77.1% of venues) and 10,315 total mentions (9.8% menu share). Pernod Ricard USA is the third leading supplier in both categories, with 1,525 venue placements (76.3%) and 9,239 mentions (8.8% menu share).
Don Julio (Diageo USA) is the second leading brand by venue placements (699), and total mentions (2,419, 2.31% menu share).
Maker’s Mark (Beam Suntory) takes third by venue placements (691), while Bacardi (Bacardi Limited) takes third by total mentions (2,196, 2.1% menu share).
Vodka is the second most popular category with 13,601 total mentions. The vodka category is led by Tito’s (Tito’s Vodka) with 2,968 mentions, accounting for 21.8% of vodka mentions. Absolut (Pernod Ricard) is the second leading brand by mentions with 1,579, followed by Ketel One (Diageo USA).
California Agave Report
RELEASE DATE: SEPTEMBER 2022
Bacardi Limited successfully grew both its tequila brands, pushing Patrón over Casamigos to number 2 by venue placements, and adding 6 venues for Cazadores.
Of all suppliers, Brown Forman showed the most traction, gaining 15 venues since January. Beam Suntory saw the largest loss with mentions on 13 less menus.
Other top brands by venue placements saw losses, including Mezcal Vago (Samson & Surrey), which lost 12 venues, El Silencio (El Silencio Holdings), which lost 11 and El Jolgorio (Back Bar Project), which lost 10. Bacardi Limited brand Ilegal held steady with 54 venue placements to maintain its number 3 position.
Among them, Casamigos (Diageo USA, George Clooney, Rande Gerber) has an overwhelming majority of venue placements and total mentions over runner-up Casa Noble (Constellation Brands, Carlos Santana).
Teremana (Mast-Jagermeister US, Dwayne ‘The Rock’ Johnson) ranks 3rd by venue placements, beating Cincoro (Cinco Spirits Group, Michael Jordan, Jeanie Buss) by 9 venues.
Spirited Award Winners
RELEASE DATE: JULY 2022
Ranked second and third by number of venue mentions and product mentions is Bacardi Limited and Pernod Ricard, respectively.
By number of cocktail mentions, Mizkan America, supplier for Angostura, ranks second and Bacardi Limited ranks third.
For base spirits, Wild Turkey leads by total mentions and cocktail mentions, followed by Del Maguey and Plantation.
By unique products, Wild Turkey leads with 13 unique products, followed by Giffard and St George.
In the best U.S. Hotel Bar category, Diageo USA leads followed by Bacardi Limited. For top brands, Casamigos takes the top spot, and although Campari and Angostura take number 2 and 3, the top performers include more base spirit brands than seen in other categories.