The only app that helps your field team reach their goals.

The Overproof app is designed to help teams work more effectively in the field with tools to better manage their day-to-day activity.

By allowing all activity to flow to the portal, the app gives brand managers control over field execution to analyze in-market opportunities and adapt sales and marketing strategies based on field performance.

Enterprise-grade software for your field team.

GOALS

Custom goals and progress tracking

The Overproof portal allows managers to set custom goals for their team, such as a number of new account visits, retention account visits, new points of distribution, staff trainings, and new menu placements. These goals are then shown on the Overproof mobile app, which the field user uses to track progress toward goals.
Assign custom goals to each team member on the Overproof portal. The Overproof app tracks your team’s progress, notifies them of attention items, and provides helpful tools to help them achieve their goals.
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ACCOUNTS

1.5 million accounts in hand

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Overproof offers a comprehensive database of more than 1.5 million accounts, with actionable insights including account premium rating, menu analysis, and competitor and distributor presence for on-premise accounts, and online retail data, best sampling location, day and time for off-premise accounts. Your team can filter by owned, company-owned and opportunity accounts, premise type, chain or independent, venue type and more.
ACTIVITIES

Automated workflows to get brand activity done

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There’s a lot of activity happening in the field: staff trainings, consumer samplings, menu placements, account visits, and more. The Overproof app helps your team plan and execute activities with automated workflows that prompt them with action items. Your team can also submit distributor-based activity to streamline communication with their partners.
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BAR & MENU ANALYSIS

Real-time opportunity analysis at any venue

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The Overproof app leverages image recognition and machine learning to empower your field team with real-time insights. Comprehensive bar and menu analyses reports identify competitor and distributor presence, menu premiumness, menu gaps, and more, so your field team can hone their approach.
DASHBOARDS

Know what’s working for your brand.

Overproof offers more sales and marketing analytics for beverage alcohol brands than any other platform, including comprehensive team performance reporting that helps you make better business decisions for your brand.

All activity executed by your team in the field will flow back to the portal, giving you valuable in-market analysis and the ability to easily identify what’s working best so you can tailor your approach. Plus, have more time to focus on optimizing your brand strategy with automated daily, weekly or monthly reports.

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DASHBOARDS

Know what’s working for your brand.

Overproof offers more sales and marketing analytics for beverage alcohol brands than any other platform, including comprehensive team performance reporting that helps you make better business decisions for your brand.

All activity executed by your team in the field will flow back to the portal, giving you valuable in-market analysis and the ability to easily identify what’s working best so you can tailor your approach. Plus, have more time to focus on optimizing your brand strategy with automated daily, weekly or monthly reports.

PRICING

Plans tailored to your team and business.

Overproof offers fully customizable, subscription-based solutions for beverage alcohol brands. Plans are tailored to your company’s needs – regardless of size or brand and portfolio structure – with pricing based on a per-user basis.
1-on-1
Onboarding
Our customer success team handles your data onboarding and ensures your team receives the training they need to be successful.
Depletion Data
Integration
Custom-built integrations ensure any sales or distributor depletion reports you receive flow seamlessly to the portal and into your dashboards.
Off-Premise Activation
Management
Get unlimited access to Tastings, Overproof’s solution for planning and executing sampling events, and gather the data you need to optimize your off-premise strategy.
Automated Recaps
& Reporting
Customizable field activity recaps include the data you need, and are automatically delivered on a daily, weekly, or monthly basis.
Fullfillment
Tracker
A live fullfilment tracker to ensure commitments are never missed, so you can work better with your distributors and hold them accountable.
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