Struggling to grow your alcohol brand?

Are you having trouble gaining traction with your target audience? Do you have the data you need to be confident in your decisions? Do you wish you had more control over your team’s field activity?

Overproof is the first platform that helps alcohol brands create efficient route-to-market strategies while providing real-time opportunities. Build, execute, analyze and optimize your strategy, and manage your team, accounts and data in one place with Overproof.

Industry-leading features to build your route-to-market strategy.

SMART DATABASE

Access to 1.5 million accounts at your fingertips.

A sample dashboard that shows users how to create a new account using geographic, premise type, chain/independent, and venue category parameters.
Overproof is more than a database, it’s a hyper-smart CRM with data that goes beyond aggragate information like location and busy hours. Tap into actionable insights including account premium rating, menu analysis, and competitor and distributor presence for on-premise accounts and online retail data, best sampling location, day and time for off-premise accounts.
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THE OVERPROOF SCORE

Grow your business with smart account prioritization.

A sample Market Information dashboard that allows the user to identify the ideal menu for their products based on parameters, including mainstream vs craft, premiumness, locality, region, state, competitor presence on menu, distribute presence on menu and whether branding is permitted at the account.
The Overproof Score is our metric of your sales potential at any on- or off-premise venue. Leverage the Overproof Score to know your success probability and strategically prioritize field execution. The formula is continously updated based on account data and team performance to always give you the most up-to-date recommendation.
THE OVERPROOF APP

Gain visibility over field execution and keep your team on track.

Set goals for each team member in the Overproof portal and set them up for success with the Overproof app, created to help them be more effective in the field and achieve their goals. Tools include menu and bar analysis and automated workflows, while the app also logs their daily activity like account visits, new PoDs and activations.
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Set goals for each team member in the Overproof portal and set them up for success with the Overproof app, created to help them be more effective in the field and achieve their goals. Tools include menu and bar analysis and automated workflows, while the app also logs their daily activity like account visits, new PoDs and activations.
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DASHBOARDS

Know what’s working for your brand.

Overproof offers more sales and marketing analytics than any other platform with dashboards created by industry experts so you can gain actionable insights without breaking out the calculator.

We’ll automate import of outside data, like distributor reports, so you can access it in one place without the hassle of collecting spreadsheets. Plus, have more time to focus on optimizing your brand strategy and field execution with automated daily, weekly or monthly reports.

DASHBOARDS

Know what’s working for your brand.

Overproof offers more sales and marketing analytics than any other platform with dashboards created by industry experts so you can gain actionable insights without breaking out the calculator.

We’ll automate import of outside data, like distributor reports, so you can access it in one place without the hassle of collecting spreadsheets. Plus, have more time to focus on optimizing your brand strategy and field execution with automated daily, weekly or monthly reports.

PRICING

Plans tailored to your team and business.

Overproof offers fully customizable, subscription-based solutions for beverage alcohol brands. Plans are tailored to your company’s needs – regardless of size or brand and portfolio structure – with pricing based on a per-user basis.
1-on-1
Onboarding
Our customer success team handles your data onboarding and ensures your team receives the training they need to be successful.
Depletion Data
Integration
Custom-built integrations ensure any sales or distributor depletion reports you receive flow seamlessly to the portal and into your dashboards.
Off-Premise Activation
Management
Get unlimited access to Tastings, Overproof’s solution for planning and executing sampling events, and gather the data you need to optimize your off-premise strategy.
Automated Recaps
& Reporting
Customizable field activity recaps include the data you need, and are automatically delivered on a daily, weekly, or monthly basis.
Fullfillment
Tracker
A live fullfilment tracker to ensure commitments are never missed, so you can work better with your distributors and hold them accountable.
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