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How to Optimize Your Brand Tasting Activation

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

Overproof Launches CompanyToast: Virtual Happy Hour

Overproof Launches CompanyToast: Virtual Happy Hour

Companies can treat employees to a virtual, hands-on happy hour, cocktail kit with full-sized liquor bottle and ingredients included, while providing job opportunities for bartenders MIAMI — Overproof, the first and only

In the News

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This Café La Trova home cocktail kit helps support Miami bartenders
Published on June 18, 2020
If you’re still wary about going out for a cocktail, there’s a way to bring the bar experience home while still supporting your local barkeep. CompanyToast is now partnering with Café La Trova to bring the bar to all.
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CompanyToast and Cafe La Trova Partner to Create In-Home Mixology Class & Cantinero Experience
Published on June 15, 2020
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience.
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Looking for a bartender job? This Miami company is signing up mixologists for virtual cocktail events.
Published on May 25, 2020
Companies and groups can set up live-streaming, hands-on, happy hours through CompanyToast, which delivers alcohol, mixers, ingredients and bar tools to the door of the participants. The bartender then hosts a virtual cocktail-making event.
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A Mental Health Guide for Beverage and Hospitality Professionals
Published on April 27, 2020
Find new purpose: some hospitality workers have thrown themselves into activism or new professional opportunities, such as Overproof’s Company Toast, a re-employment initiative paying bartenders to lead virtual tasting events for corporate groups.
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Overproof, AI-Driven BI & Strategic Planning Platform Raises $1.25M In Fourth Seed Round
Published on April 15, 2020
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
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Miami-based Overproof Raises $1.25 Million in Seed Funding
Published on April 15, 2020
The company was founded by Marc De Kuyper, former CEO of Royal Dutch Distillers and part of the 11th generation of the De Kuyper Royal Distillers, who left the family business in 2018 to begin Overproof. The startup has grown to 27 employees with offices in Miami, Denver, and Santa Fe, Argentina.

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About Overproof

Overproof is the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. We help customers create, execute, analyze and optimize winning brand strategies. Overproof’s commercial planning and execution management applications provide customers access to realtime insights, proven methodologies, industry networks and automated tracking tools that build business success. At the core of our platform is the belief that actionable insights inform better decisions, which fuel business growth.

Our Social Mission

Following B-corporation guidelines, Overproof combines business and social goals, and actively gives back to the communities we serve. We believe brands are built through the efforts of millions of brand owners, field reps, bartenders and hospitality personnel. That is why we actively pursue improving their working conditions and environment. This includes efforts to combat alcohol addiction and abuse, champion the improvement of workplace benefits, and to help close the gender gap in the beverage alcohol industry.

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Media contact:

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Diana Arellano

Sr. Marketing Manager
[email protected]
305-720-0068