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PRESS RELEASES

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News On track to be next family-CEO, Marc De Kuyper decided to go his own way
October 19, 2021

On track to be next family-CEO, Marc De Kuyper decided to go his own way

From an early age Marc de Kuyper (43) prepared to lead the Koninklijke De Kuyper family business, one of the oldest distilleries in the world. But things turned out differently. After moving to the U.S. to establish De Kuyper’s presence in the country, he left the business and started his own company three years ago.

IN THE NEWS

In the News

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Overproof Key Market Report: Diageo brands listed in 80% of US venues
Published on Dec. 22, 2022
In the Overproof Key Market Report, which examined the menus of 2,000 bars and restaurants across 10 US markets, Diageo brands were featured in 1,592 venues (79.6%).
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Pour me another! Overproof’s new AI-driven product lets bars commercialize their POS data
Published on Sept. 3, 2021
Digital innovation is coming to one of South Florida’s most important industries. Overproof, a Miami-based startup, is leading the charge to bring data-driven insights to the restaurant and bar industry.
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These 5 Rum Companies Are Winning Shelf Space in the U.S.’s Most Influential Bars
Published on Aug. 29, 2022
According to the Menu Analysis Report of the 2022 Spirited Awards made by the company Overproof, rum is the second most popular product category based on the number of products mentioned (Bourbon is in first place), third in the total number of mentions, and fourth in venues with a mention.
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Artificial Intelligence Is Stepping Into The Wine World
Published on July 2022
This US-based company provides real insights into the alcohol industry. The companys’ portal patches the AI algorithm on sales and user data to approach the planning and execution of relevant sales strategies effectively.
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Overproof Launches BarInsights, a Service for Bars & Restaurants to Monetize their Sales Data and for Suppliers to Measure ROI
Published on Aug. 11, 2021
BarInsights converts raw POS data into powerful brand performance insights for beverage alcohol suppliers; a renewed way for bars and brands to work together.
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101 Most Innovative Florida Based Machine Learning Companies
Published on June 15, 2020
Futurology is a London-based media company that promotes cutting edge companies from startups to established brands on a global stage. The Futurology Top 101 showcases the most innovative machine learning companies in Florida.
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Overproof Not-For-Profit CompanyToast Surpasses $700k Raised for Hospitality Industry in First Year
Published on June 22, 2021
Since May 2020, CompanyToast has worked with more than 300 bartenders, who have led virtual cocktail-making classes for more than 3,000 consumers.
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This Café La Trova home cocktail kit helps support Miami bartenders
Published on June 18, 2020
If you’re still wary about going out for a cocktail, there’s a way to bring the bar experience home while still supporting your local barkeep. CompanyToast is now partnering with Café La Trova to bring the bar to all.
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CompanyToast and Cafe La Trova Partner to Create In-Home Mixology Class & Cantinero Experience
Published on June 15, 2020
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience.
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Looking for a bartender job? This Miami company is signing up mixologists for virtual cocktail events.
Published on May 25, 2020
Companies and groups can set up live-streaming, hands-on, happy hours through CompanyToast, which delivers alcohol, mixers, ingredients and bar tools to the door of the participants. The bartender then hosts a virtual cocktail-making event.
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A Mental Health Guide for Beverage and Hospitality Professionals
Published on April 27, 2020
Find new purpose: some hospitality workers have thrown themselves into activism or new professional opportunities, such as Overproof’s Company Toast, a re-employment initiative paying bartenders to lead virtual tasting events for corporate groups.
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Overproof, AI-Driven BI & Strategic Planning Platform Raises $1.25M In Fourth Seed Round
Published on April 15, 2020
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.

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About Overproof

Overproof is the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. We help customers create, execute, analyze and optimize winning brand strategies. Overproof’s commercial planning and execution management applications provide customers access to realtime insights, proven methodologies, industry networks and automated tracking tools that build business success. At the core of our platform is the belief that actionable insights inform better decisions, which fuel business growth.

Our Social Mission

Following B-corporation guidelines, Overproof combines business and social goals, and actively gives back to the communities we serve. We believe brands are built through the efforts of millions of brand owners, field reps, bartenders and hospitality personnel. That is why we actively pursue improving their working conditions and environment. This includes efforts to combat alcohol addiction and abuse, champion the improvement of workplace benefits, and to help close the gender gap in the beverage alcohol industry.

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Media contact:

Diana Arellano headshot

Diana Arellano

Vice President of Marketing
[email protected]
305-720-0068