From an early age Marc de Kuyper (43) prepared to lead the Koninklijke De Kuyper family business, one of the oldest distilleries in the world. But things turned out differently. After moving to the U.S. to establish De Kuyper’s presence in the country, he left the business and started his own company three years ago.
Overproof is the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. We help customers create, execute, analyze and optimize winning brand strategies. Overproof’s commercial planning and execution management applications provide customers access to realtime insights, proven methodologies, industry networks and automated tracking tools that build business success. At the core of our platform is the belief that actionable insights inform better decisions, which fuel business growth.