Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
Overproof is the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. We help customers create, execute, analyze and optimize winning brand strategies. Overproof’s commercial planning and execution management applications provide customers access to realtime insights, proven methodologies, industry networks and automated tracking tools that build business success. At the core of our platform is the belief that actionable insights inform better decisions, which fuel business growth.