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Guides

Independent Bottling 101 for Alcohol Brands

Independent bottling is a unique process where companies or individuals pick and buy spirits from different producers and then bottle them under their own brands.

Guides

Overproof Key Market Report 2023

Overproof constantly monitors 2.5 million menus nationwide to monitor supplier and brand market share and identify seasonal changes, areas of opportunity, trends, and more. Overproof’s

Overproof's espresso martini cocktail report cover image. photo cred to krists luhaers.
Guides

Overproof Espresso Martini Cocktail Report

Known for its caffeinated rich flavor that appeals to a wide audience, the espresso martini has carved its way into the modern cocktail scene. Overproof’s

woman sitting at bar smiling while male bartender mixes cocktail
Bartenders

Bartending Terminology You Need to Know

Are you ready to dive into the world of bartending terminology? Whether you’re a seasoned bartender looking to brush up on your knowledge or a

VINEPAIR

Elijah Craig Unveils Toasted Rye Whiskey

Elijah Craig is giving its straight rye whiskey the toasted treatment. On Wednesday, the Heaven Hill brand announced the latest addition to its family of