Tastings is a free, first-of-its-kind online portal and mobile app that helps you create and execute off-premise sampling events and gather the consumer feedback and data you need to optimize your off-premise strategies.
, get Tastings to elevate your off-premise programs.
Overproof Tastings
Execute winning off-premise programs.
Drive brand awareness with fully customizable tasting programs.
Launch a program, assign activations per store, and set budget and goals.
Create a brand repository, including videos, messaging, recipes and dress code.
Assign talent and create checklist with promo materials and gift-with-purchase items.
Streamline event and competitor data, consumer feedback and photo capture.
Receive accurate, store-verified data for each sampling and track program success.
Our in-store execution app.
Upcoming Event Schedule
Product & Competitor Check
Tasting Data Capture
Store Manager Check Out
Use Tastings in tandem with the Overproof platform.
How could knowing the day and time your target demographic shops at a store increase off-premise tasting success?
With Overproof, Tastings is part of a larger sales and marketing strategy. By combining our aggregated data and AI-generated insights with your historic data and real-time data produced by your field team, Overproof helps you build, execute, analyze and optimize actionable sales and marketing strategies.