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About Overproof

  • What is Overproof and when did you launch?
    Overproof is an AI-driven business intelligence and strategic planning platform for the beverage alcohol industry. We help customers create, execute, analyze and optimize winning brand strategies. Our innovative product suite will launch in 2020. To learn more, check out our Solutions page.
  • Where is Overproof located?
    Overproof’s headquarter office is in Miami, Fla.
  • Is Overproof a fit for my business?
    Overproof was created for small- to medium-sized enterprises in the beverage alcohol industry including beer, wine and spirits products. To schedule a call to speak to one of our representatives and learn more, click the Talk To Us button on the top right of the page.
  • Is your solution in the cloud?
    Yes, our solution is entirely cloud-based.

Overproof Platform

  • What is the Overproof platform?
    The Overproof platform is our commercial planning framework helps brand owners, managers and field teams create tailored and effective go-to-market strategies based on unique and industry-specific insights. Fully customizable to the specific circumstances of each brand, the platform includes concrete goal-setting functionality and Marketing & Sales activation planning tools. The platform also provides the interface towards sales and field teams to go to market with.
  • How much does Overproof software cost?
    Overproof offers subscription-based solutions for companies in the beverage alcohol industry. Our business intelligence platform optimizes market activation planning and field execution through real-time and in-market data and insights. Our subscription plans are tailored to meet the needs of companies of any size or brand portfolio structure.
  • What Operating System does Overproof run on?
    Overproof is a cloud and mobile product. It is designed for use on your web browser, and your phone, as an iOS and Android-native app.
  • Can I integrate my current CRM solution with Overproof?
    We are currently working with some of the most popular CRMs on the market to ensure that our customers can enjoy their benefits without having to maintain two software platforms.
  • Does Overproof integrate with my distributor data and reporting?
    Yes. While all distributor data is different, we are happy to assist in the process of integration.
  • How does Overproof help my on-premise strategy?
    Overproof App gives users real-time insights into the DNA of any bar or venue, including menu analysis. Menu analyses offer valuable data including premium rating, category breakdown, competitor, supplier and distributor presence, marketing opportunities, and more, to help you target the accounts where you have the best chance of success.
  • What type of reporting does Overproof provide me?
    Overproof provides a variety of reports for every level of the commercial process from strategy to execution. Field users such as Sales Representatives and Brand Ambassadors can assess how well a venue fits their go-to-market strategy, and if they are tracking their goals. Brand Managers can visually review reports on their depletion data, volume, sold accounts, points of distribution, placements, order efficiency, sales performance, fulfillments, account churn, and more.
  • Is there a demo or a free trial?
    To request a demo of Overproof’s product suite, click on the Talk to Us button on the top right of the page.

Overproof App

  • What is Overproof App?
    The Overproof App provides Artificial Intelligence-powered and real-time insight into the DNA of any bar or venue, including suppliers, portfolio of brands, beverage programs and menu profile, which drives optimization of commercial planning and field execution. To learn more, visit the Overproof app page.
  • How often do you make App updates and how are those released to us?
    We are continuously updating our tools and introducing innovative new features. We upgrade as often as we need to release new futures to our customers, and we communicate those changes using our social and digital media platforms as well as notifications on our apps.
  • What are the network requirements for the application to be accessed at a bar location?
    When accessing the Overproof app from your cellphone while in the field, you will need a data plan from your wireless carrier or access to wifi.

Overproof Insights

  • What is Overproof Insights?
    Overproof Insights is our proprietary data repository and business intelligence platform, which feeds real-time data and insights to the CPF and Overproof app., which in turn inform sales and marketing strategies. Fueled by day-to-day actions taken by our customers and by data we collect from trusted third parties, Overproof Insights turns regular metrics into smarter metrics that help businesses and brands succeed.
  • What kind of insights will Overproof give me that I can use to drive sales?
    Overproof’s U.S. database includes more than 1.5 million on- and off-premise venues, with key proprietary data that goes beyond aggregate data-points like location and busy hours. Our 30+ attributes include premium rating; menu insights; tasting conversion insights; and competitor supplier and distributor presence. Armed with Overproof’s actionable insights, customers can make better decisions and fuel business growth.

Tastings by Overproof

  • What is Tastings powered by Overproof?
    Tastings powered by Overpoof enables customers to plan, schedule and execute off-premise sampling events. Within the web portal, brand managers can create new programs, set parameters and goals, track expenses, sales and more. The mobile app enables talent to capture activation data in real-time and provides the information brand managers need to gauge program success.
  • Can I use Tastings even if I am not an Overproof customer?
    Yes, anyone can use Tastings to execute off-premise sampling events. When used in tandem with the Overproof product suite, customers can gain valuable insights into their off-premise accounts that helps them develop off-premise tastings programs based on data and insights.
  • Is there a demo or a free trial?
    Tastings is free to use. To request a demo of Tastings visit the Tastings page.

CompanyToast by Overproof

  • What is CompanyToast?
    CompanyToast is a nonprofit bartender reemployment initiative by Overproof that allows companies to treat their employees to a hands-on and social happy hour experience, while social distancing. To learn more, visit the CompanyToast page.

Onboarding & Maintenance

  • How long does the data migration/onboarding process take?
    The data migration/onboarding process typically takes 2-3 days.
  • How long do I have to wait to start using the system after I register?
    Clients can typically be up and running in 2-3 days, as long as we receive the information we need to get them onboarded.
  • How is scheduled maintenance handled and what is the impact on the customer?
    Being a cloud-based platform, Overproof is constantly updating and maintaining our products without the need for downtime. There is no impact to our customers.

Additional Information

  • How do I contact customer service?
    If you are an Overproof customer, you should contact your customer success manager. Otherwise, you can contact Overproof at 305-603-7528 or hello [at] To submit a contact form, visit our Contact page.
  • How do I access your privacy policy and terms of use?
    Visit our Privacy Policy page and Terms of Use page to access each document.
  • I forgot my password. What do I do?
    There is forgot password functionality on our app and web portal, just click the link to reset your password.

Contact us now to schedule a meeting or demo.