2020 has been a rough year for all industries. For businesses in the beverage alcohol industry that rely on on-premise sales, it’s been especially turbulent. Here are some thoughts going into 2021.
About this webinar
We feel deeply connected to and care for those who make the beverage alcohol industry work, from brand owners, distributors, field reps and retailers, to bar, restaurant and hospitality staff. The international COVID-19 outbreak has posed a serious threat to the livelihood of many businesses and individuals and given the recent announcements of bar and restaurant closures, we know you face a level of uncertainty you may have not encountered before.
How to Prepare for the Economic & Legal Impact of COVID-19 was recorded in a live session on Wednesday, March 25. Hosted by Overproof Founder & CEO Marc De Kuyper, the session featured a presentation by Linda Worton Jackson, partner at Pardo Jackson Gainsburg, PL.
Topics covered include:
Host & Speaker
Marc De Kuyper
FOUNDER & CEO, OVERPROOF
Marc founded Overproof in 2018, a one-stop-shop Software as a Service for the beverage alcohol industry. With Overproof, Marc brings together his network, real-life experience with the challenges of building brands from the ground up, and his passion for the beverage alcohol industry.
Linda Worton Jackson
PARTNER, PARDO JACKSON GAINSBURG PL
For 30 years, successful businesses and individuals have relied on Linda to guide them through economic challenges and navigate industry changes. She is best known for her ability to react quickly to the changing landscape of any transaction or dispute, and has earned the nickname “Action Jackson” with her clients who value her responsiveness and results-oriented approach.
Additional COVID-19 Resources:
What the Future Looks Like for Liquor Tastings
Virtual liquor tastings may become a staple offering for distilleries post-pandemic due to their low overhead cost and success in building brand awareness.
COVID-19’s Impact on DTC and Off-Premise Sales
The COVID-19 pandemic has had a significant impact on businesses across all industries, although the restaurant and alcohol industries have been especially hard hit.
