It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
While some smaller distilleries will sell their bottles directly, scaling your business usually means working with a distributor who will take charge of selling your spirits to retailers.
Use these tips to develop a strategy that will help your new beverage alcohol brand successfully enter and take hold in a crowded industry.
Business intelligence provides incredibly valuable information for your business. More than just giving you a deluge of data, BI helps you make sense of the numbers and make smarter business decisions. Business intelligence allows you to understand every facet of your business better and predict your customers’ wants. You know there is gold in the alcohol business. BI helps you mine it.
You may have heard of brewpubs, microbreweries and craft breweries -- have you ever wondered what the terms all mean? The range of names are partly the result of state laws regarding where and how a manufacturer can sell their beer.