CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
Use a cost-volume-profit analysis to determine if you are breaking even, and to understand how fixed and variable costs and sales volume impact overall profit.
Once a beverage alcohol brand achieves a certain amount of success, it can consider commercialization. Essentially, this is the process of bringing products to market.
Metrics such as sales volume, sales lift and sales revenue can be utilized along the entire decision-making, marketing, and sales processes. In this article, we’ll look specifically at how sales volume can be used to improve business and work towards growth.
For businesses in the beverage alcohol industry, retail marketing can include different approaches executed in ecommerce stores and retail locations that help brands market their beer, wine, or spirits.
In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.
Spirit industry marketers and retailers are constantly looking for new and creative ways to connect with customers and promote their alcohol brands. Point of purchase (POP) and point of sale
The world of whisky has long been dominated by men, but there are some talented women in the industry too. In honor of Women’s History Month, we will showcase some of the industry’s most talented female whiskey distillers.
The American Craft Spirits Association is an important nonprofit organization that is working to grow the crafts spirits industry in the U.S. and provide support for producers.