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  • SOLUTIONS
    • ROUTE-TO-MARKETOverproof is the only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry.
    • ON-PREMISE INSIGHTSF&B Insights delivers unprecendented insight into your brand’s on-premise performance to your inbox, monthly.
    • IN THE FIELDThe Overproof App puts your team’s goals, and the tools they need to achieve them, at their fingertips.
    • OFF-PREMISE ACTIVATIONTastings is an off-premise program execution tool to drive brand awareness and conversions and capture valuable consumer data.
    • DATA PROJECTSGet the full picture of your on-premise performance in any market or on any menu with Overproof’s Menu Analysis.
    • SAMPLE TRACKER: AGENCIESOff-premise program live tracking tool and results dashboard for tasting agencies.
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Spirits

Beer Naked Wines suspends orders but indies carry on
March 19, 2020in Beer 0 Comments 0 Likes

Naked Wines suspends orders but indies carry on

Categories Bartenders Business COVID-19 Distributors News Research Suppliers Online retailer Naked Wines has announced it is not taking any more orders for the time being but many independent and fine

Avatar by Overproof
Beer Customers boost online retailer sales but fulfillment concerns remain
March 18, 2020in Beer 0 Comments 0 Likes

Customers boost online retailer sales but fulfillment concerns remain

Categories Bartenders Business COVID-19 Distributors News Research Suppliers Specialist wine retailers are reporting booming online wine sales as customers turn to online delivery, but there are some concerns about maintaining

by Overproof
Beer Drinks Revolution: Spiritrade shakes up the drinks industry
March 18, 2020in Beer 0 Comments 0 Likes

Drinks Revolution: Spiritrade shakes up the drinks industry

Categories Bartenders Business COVID-19 Distributors News Research Suppliers Spiritrade boss Jimmy Metta tells db about the firm smashing its first-year growth expectations by 300%, and shaking things up in the

by Overproof
Beer Coronavirus briefing: All UK hospitality companies to pay no business rates for a year
March 17, 2020in Beer 0 Comments 0 Likes

Coronavirus briefing: All UK hospitality companies to pay no business rates for a year

Categories Bartenders Business COVID-19 Distributors News Research Suppliers UK Chancellor Rishi Sunak has extended the business rates holiday announced in last week’s budget to cover all businesses in the retail,

by Overproof
Beer London wine club 67 Pall Mall to remain open, quoting Churchill
March 17, 2020in Beer 0 Comments 0 Likes

London wine club 67 Pall Mall to remain open, quoting Churchill

Categories Bartenders Business COVID-19 Distributors News Research Suppliers Despite the escalating Covid-19 crisis in London, private members’ wine club 67 Pall Mall has today announced its decision to stay open

by Overproof
Beer Boris Johnson tells UK to avoid bars and restaurants and ‘has powers’ to enforce closure
March 16, 2020in Beer 0 Comments 0 Likes

Boris Johnson tells UK to avoid bars and restaurants and ‘has powers’ to enforce closure

Categories Bartenders Business COVID-19 Distributors News Research Suppliers People in the UK have been told to avoid social contact, work from home and stay away from pubs and bars in

by Overproof
Beer The show goes on: New products that would’ve launched at ProWein
March 16, 2020in Beer 0 Comments 0 Likes

The show goes on: New products that would’ve launched at ProWein

Categories Bartenders Business COVID-19 Distributors News Research Suppliers Despite ProWein’s cancellation due to the ongoing threat posed by coronavirus (Covid-19), business in the trade goes on, even though the show

by Overproof
Beer International Women’s Day: How the drinks industry is supporting women in 2020
March 6, 2020in Beer 0 Comments 0 Likes

International Women’s Day: How the drinks industry is supporting women in 2020

Categories Bartenders Business COVID-19 Distributors News Research Suppliers With International Women’s Day right around the corner, brands are racing to launch initiatives that empower women in the workplace. In recent

by Overproof
Research A photo of a cocktail
March 6, 2020in Research 0 Comments 1 Likes

Mezcal: What Is It and Where Did It Come From?

Although people tend to assume it is synonymous with tequila, mezcal is its own drink with a rich history.

by Overproof
Beer How coronavirus is disrupting the global drinks industry
March 3, 2020in Beer 0 Comments 0 Likes

How coronavirus is disrupting the global drinks industry

Categories Bartenders Business COVID-19 Distributors News Research Suppliers As tastings and trade shows worldwide have been scrapped or pushed back to mitigate the spread of coronavirus, we’re keeping tabs on

by Overproof
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CONTACT US
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SOLUTIONS
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IN THE FIELD
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OVERPROOF BLOG
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ABOUT US
OUR BOARD
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OUR MISSION
CONTACT US
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