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Category: Spirits

Business

The Role of Data in Alcohol Brand Management

You can experience growth in sales by establishing yourself as a brand that can meet the demands of the consumers. Here’s how you can drive customer sales through data-driven brand management.

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Business

Field Marketing 101: Management, Strategy and More

Field marketing is an essential part of managing and growing a successful alcohol brand. Learn how to implement field marketing strategies that will help build your brand, manage customer relationships, and generate new leads in the field.

A photo of liquor bottles
Business

CPG Sales Guide for Alcohol Brands

CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.

A photo of a woman holding two glasses.
Industry

4 Female Whiskey Distillers You Need to Know

The world of whisky has long been dominated by men, but there are some talented women in the industry too. In honor of Women’s History Month, we will showcase some of the industry’s most talented female whiskey distillers.

A photo of a hand holding Lone Star beer.
Beer

Alcohol Sales in Texas: Liquor Laws and COVID-19

As is the case in most states, the COVID-19 pandemic has affected alcohol sales in Texas and prompted officials to make changes to liquor laws to allow for additional alcohol delivery methods.

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Business

U.S. Alcohol Tax and FET Reform

The tax system can be a confusing labyrinth of rules and regulations. This is no different when it comes to alcohol tax requirements and the ways producers and consumers pay for beer, wine and spirits.

A photo of a woman throwing ice while making a Ginger cocktail.
Research

Brand Activations for Alcohol Brands: Think Outside the Box

In today’s competitive markets where it has become increasingly challenging to grab the attention of consumers, brand activations are a key component of any multi-touch marketing plan for beverage alcohol producers.

Distributors

How to Work with Liquor Distributors 101

You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.