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Category: Spirits

Man in liquor store speaking to woman holding a bottle influencing consumer purchase behavior
Business

Choosing the Right Spirit: A Deep Dive Consumer Purchase Behavior

Consumers are faced with a myriad of choices, particularly when standing in the aisles of a well-stocked liquor store. Explore the steps consumers take during their decision-making journey, focusing on their purchase behavior within a scenario.

cover image for glossary of alcohol industry terms to know
Business

Alcohol Industry Terminology: Speaking the Language

A must-have resource for industry newcomers and professionals in the alcohol business. Whether you’re navigating a distributor meeting or chatting with a bartender, this glossary equips you with the terminology you need to participate in discussions confidently and knowledgeably.