Category: Spirits

A photo of someone pouring whiskey into two glasses

Ordering Whiskey at Bar Post COVID-19

While COVID-19 has many of us staying home indefinitely, bars will reopen again one day and now is a good time to brush up on your whiskey knowledge.

A photo of a flight of wine

How to Optimize Your Brand Tasting Activation

Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.

Carlsberg CEO’s salary falls

Cees ‘t Hart, the chief executive of Danish brewing giant Carlsberg, took home a smaller salary last year after his share-based payments were cut back.