From an early age Marc de Kuyper (43) prepared to lead the Koninklijke De Kuyper family business, one of the oldest distilleries in the world. But things turned out differently. After moving to the U.S. to establish De Kuyper’s presence in the country, he left the business and started his own company three years ago.
Overproof Launches Overproof TEAM, Nationwide Market Representation for Alcohol Brands
Overproof is proud to announce the launch of Overproof TEAM, a company division that plans and executes custom brand programs powered by the Overproof platform.
Overproof Selected for Endeavor Miami’s ScaleUp Program
Overproof is proud to announce it has been selected to Endeavor Miami’s ScaleUp Program - a tech incubator supporting leading early-stage companies with strong impact potential.
Overproof Launches BarInsights: Data Monetization Service for Merchants; Suppliers Measure ROI
BarInsights converts raw POS data into powerful brand performance insights for beverage alcohol suppliers; a renewed way for bars and brands to work together.
Overproof Not-For-Profit CompanyToast Surpasses $700k Raised for Hospitality Industry
Overproof, the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries, is pleased to announce its not-for-profit virtual happy hour initiative, CompanyToast, generated $700,000 for the hospitality industry in its first year.
Rodolfo (Rudy) Ruiz Joins Overproof’s Board of Directors
Ruiz brings more than 40 years of supplier and distributor experience to Overproof, a Miami-based technology company that develops artificial intelligence solutions for the beverage alcohol industry.
Overproof Launches Sixdots
Sixdots is a free-to-use ordering and marketing platform specifically designed for bars and restaurants to recover from the impact of COVID-19.
CompanyToast Raises $168,000 for Bartenders
CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
Overproof Launches CompanyToast: Virtual Happy Hour
Categories Bartenders Business COVID-19 Distributors News Research Suppliers Companies can treat employees to a virtual, hands-on happy hour, cocktail kit with full-sized liquor bottle and ingredients included, while providing job
