Category: News

A headshot of Marc De Kuyper, CEO of Overproof

On track to be next family-CEO, Marc De Kuyper decided to go his own way

From an early age Marc de Kuyper (43) prepared to lead the Koninklijke De Kuyper family business, one of the oldest distilleries in the world. But things turned out differently. After moving to the U.S. to establish De Kuyper’s presence in the country, he left the business and started his own company three years ago.

A photo of Nick Nistico packing Cafe La Trova CompanyToast kits

Overproof Not-For-Profit CompanyToast Surpasses $700k Raised for Hospitality Industry

Overproof, the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries, is pleased to announce its not-for-profit virtual happy hour initiative, CompanyToast, generated $700,000 for the hospitality industry in its first year.


CompanyToast Raises $168,000 for Bartenders

CompanyToast quickly turned into an international undertaking. Since its launch in April, the program has created temporary jobs for nearly 300 bartenders nationwide, a $150,000 payout.

A photo of Julio Cabrera presenting a CompanyToast on his laptop

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.