Category: Spirits

Top drinks marketing campaigns and news: May

  London brewery Beavertown held an event last month to encourage more people to sign up as blood donors by giving away free pints of its Bloody ’Ell Blood Orange IPA. Beavertown gave away its fruity beer to the first 500 people who visited its taproom from 2pm on 25 May if they had signed up to be a blood donor. At the start of the year, the NHS Blood & Transplant Service issued an appeal for more male donors. According to figures published in January, twice as many women gave blood in England than men in 2018. The organisation said that 13,719 women who registered last January became...

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Caskshare whisky investment scheme launches

Edinburgh-based whisky technology company Uisge Tech has launched Caskshare in a bid to “transform the way” whisky fans purchase single cask spirits. Uisge Tech, trading as Craft Whisky Club, has created the Caskshare platform, which allows consumers to reserve ‘shares’ from casks of their favourite whisky. Customers will be able to choose between a variety of wood types and ages as the whisky matures. Single cask bottles will then be sent to buyers once they have matured. The platform also allows customers to trade bottles between one another. Uisge Tech/Craft Whisky Club co-founder,...

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Pernod Ricard to launch Boiler Room Festival

French drinks group Pernod Ricard is preparing to launch a series of music events across three continents, called the Boiler Room Festival. The Boiler Room Festival marks the first time Pernod Ricard has partnered with music platform Boiler Room, with concerts set to take place in London, Los Angeles and Johannesburg. For the London edition, the main festival destination will be the ‘Basecamp’ in Copeland Park, in Peckham. Four Pernod Ricard brands will work with Boiler Room to host a series of interactive, multimedia exhibitions that reveal stories behind each music ‘pillar’ at the show. The...

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Bordeaux 2018: Super Second madness

After a headline release from Léoville Las Cases this morning, two more highly anticipated ‘super seconds’ were released in its wake but their prices have left some feeling rather deflated. Ducru Beaucaillou and Pichon Comtesse were the wines in question but while critical appraisal was extremely high in both cases and many were anticipating their release, the opening prices appear to have softened that enthusiasm somewhat. Ducru was out at €139 per bottle, up 16% on the 2017 release (and equal to the 2016) which means an ex-London case price of £1,728. James Suckling and Lisa Perrotti-Brown...

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Droughts last year halted whisky production, Scotch producers admit

Some Scottish distilleries were forced to halt whisky production last years after the summer heatwave caused them to run out of water. According to a report in The Guardian, water levels in springs and river in Speyside fell so low during the summer that some whisky makers lost up to a month’s worth of production. Speyside distillery Glenfarclas told the newspaper it had effectively lost the whole month of September, as its private water source, a local natural spring, ran dry, and as result production fell by up to 300,000 litres. “We lost the whole of September,” Callum Fraser told the paper,...

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Kopparberg to launch Mixed Fruit Premium Gin in UK

Swedish cider producer Kopparberg has extended its spirits range with the launch of Kopparberg Mixed Fruit Premium Gin. Earlier this month, Kopparberg made its first foray into spirits with the launch of a strawberry and lime-flavoured gin. Bottled at 37.5% abv, Kopparberg Mixed Fruit Premium Gin is made with juniper, lemon zest and coriander, along with the same raspberry and blackcurrant flavours as its popular cider flavour. Launched “just in time for summer” and ahead of World Gin Day on 8 June, Kopparberg Mixed Fruit Premium Gin will in available in UK supermarket Asda from 4 June for...

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Macallan unveils Estate whisky

Edrington is set to release a new Macallan single malt whisky, which contains “rare” spirit made with barley from the brand’s Easter Elchies estate. Bottled at 43% abv, The Macallan Estate whisky is described as “rich and complex” with a “long finish”. It was created to celebrate the brand’s provenance and heritage. The liquid made from the Speyside brand’s home-grown barley is distilled once a year over seven days. Previously, it was limited to Macallan’s “most exclusive” bottlings. The 485-acre Easter Elchies estate has been the home of The Macallan since 1824. The barley fields are...

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Donald Trump launches Artificial Intelligence Initiative

A.I. has become a defining issue of our time, affecting national security, economic development, human rights, social media and many other domains. President Donald Trump signed an executive order launching the “American AI Initiative”, directing federal agencies to officially focus more on artificial intelligence technology. The administration will be assigning federal agencies specific timelines for “deliverables” and expects to release more information about the initiative in the next six months. The initiative is following at least 18 other countries that have announced their own artificial...

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