Business
Prepping your Alcohol Brand for SOND Sampling Events
SOND sampling events are crucial for pulling product through retailers and increasing business for your alcohol brand. Here’s how to prepare for them.
June 20, 2023
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SOND sampling events are crucial for pulling product through retailers and increasing business for your alcohol brand. Here’s how to prepare for them.
Find out about the laws that control states have in place for conducting liquor samplings, and get tips on how to host a successful retail sampling event.
Field marketing is an essential part of managing and growing a successful alcohol brand. Learn how to implement field marketing strategies that will help build your brand, manage customer relationships, and generate new leads in the field.
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
