Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
You have created a mouth-watering spirit and now you are looking to establish your brand by putting it on retail shelves. Not so fast. Before you can connect with retailers and consumers, you will need to find the right liquor distributor.
When it comes to running a successful alcoholic beverage producing company, information is key. Here's how depletion reports and technology play a pivotal role.
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.