Category: Business

A photo of Julio Cabrera presenting a CompanyToast on his laptop
Bartenders

CompanyToast & Café La Trova Create Virtual Cantinero Experience

CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.

A photo of a bartender pouring a cocktail at the beach
Business

Brand Ambassadors for Alcohol Brands

As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.

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Business

Alcohol Marketing 101: What to Know

The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.

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Business

Company Morale: What Makes Employees Happy

Employee morale describes the overall outlook, attitude, satisfaction, and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important career and vocational needs, employee morale is positive and high.

A photo of wine glasses
Bartenders

Company Happy Hours For Employees

Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with

A photo of an open concept office
Business

How to Fix Low Workplace Morale

Low morale in the workplace brings down productivity and performance. When employees experience low morale, it is reflected by mediocre and uninspired work as well as a clear lack of motivation. Focus: The

Business

Team Building Activities For The Workplace

Team building is the process that results in a group of people to work together effectively as a team by means of activities and events created to increase and promote cooperation.

Business

How To Minimize Harassment in Workplace

Whether it happens online or in person, harassment in the work environment is an issue impacting many businesses in the United States, both big and small.

Business

How Recycling Benefits the Environment

Recycling is the process of collecting and processing materials that would otherwise be thrown away as trash and turning them into new materials and objects.