The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
Employee morale describes the overall outlook, attitude, satisfaction, and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important career and vocational needs, employee morale is positive and high.
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
Low morale in the workplace brings down productivity and performance. When employees experience low morale, it is reflected by mediocre and uninspired work as well as a clear lack of motivation. Focus: The Hidden Driver of Excellence, a
Team building is the process that results in a group of people to work together effectively as a team by means of activities and events created to increase and promote cooperation.