Learn creative ways to add restaurant revenue streams, understand your profit margins, and much more in this complete guide to restaurant profitability.
How to Sell Data as a Restaurant or Bar Owner
Data doesn't have to be difficult. Learn why data monetization is becoming so important and how to sell your data easily as a bar or restaurant owner.
Women in Tech Scholarships That Are Paving the Way
Women in tech scholarships are much more than just a nice gesture or “free money.” They have become an essential tool for closing the gap between men and women who work in tech industries.
Women in Tech Conferences You Should Know About
Women are making their voices heard at women in tech conferences around the world. Here's a closer look a which conferences should be on your calendar.
Women in Technology: Statistics and Advancing Leadership Roles
While women make up a large portion of the workforce and are attending college at about the same rate as men, they represent a disproportionately small percentage of technology experts. Find out how we can increase leadership roles for women in tech.
Guide to M. Shanken Communications Impact Marketing Seminar
The M. Shanken Communications Impact Marketing Seminar is a single-day event that brings together leaders throughout the beverage alcohol industry, including CEOs, presidents, and other top executives, to discuss emerging trends and important topics that are shaping the industry.
Margin vs. Markup: Calculating Both for Your Alcohol Brand
Understanding the relationship and difference between margin vs markup helps beverage alcohol suppliers with strategic planning and pricing of their brands.
Creative Promotions: Make Your Alcohol Brand Stand Out
From social media giveaways to retail campaigns, there are many ways to creative promote alcohol brands. Learn how you can make your brand stand from your competitors.
Best Pricing Strategy for New Products in Beverage Industry
Launching a new product in the beverage industry requires a well-thought-out and researched pricing strategy. There are five basic pricing strategies that can help you determine the price point for your new alcohol brand.
Field Marketing 101: Management, Strategy and More
Field marketing is an essential part of managing and growing a successful alcohol brand. Learn how to implement field marketing strategies that will help build your brand, manage customer relationships, and generate new leads in the field.
