The COVID-19 pandemic has changed practically every aspect of life. Priorities have shifted and customers have new needs and expectations that reflect the current environment.
When it comes to effectively marketing alcohol, there are some tried and true strategies that continue to work and increase brand awareness.
Since COVID-19 hit the United States, restaurants and bars have been hit hard with closures.
POS or point of sale systems allow restaurants and bars to provide a better customer experience.
The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.