CPGs play a big role in our daily lives, which is why a CPG retail marketing strategy is important. This guide will help you become more familiar with CPG companies and different ways to optimize CPG sales for your beverage alcohol brand.
Taking a closer look at what goes into product distribution can reveal opportunities to save money and devise a more honed alcohol product strategy that improves sales performance.
Use a cost-volume-profit analysis to determine if you are breaking even, and to understand how fixed and variable costs and sales volume impact overall profit.
Today’s consumers are more conscious than ever about where they spend their money and the companies they support. People want to purchase products from alcohol brands that are actively working
Once a beverage alcohol brand achieves a certain amount of success, it can consider commercialization. Essentially, this is the process of bringing products to market.
Metrics such as sales volume, sales lift and sales revenue can be utilized along the entire decision-making, marketing, and sales processes. In this article, we’ll look specifically at how sales volume can be used to improve business and work towards growth.
For businesses in the beverage alcohol industry, retail marketing can include different approaches executed in ecommerce stores and retail locations that help brands market their beer, wine, or spirits.
In-store liquor, beer, and wine promotions can be an effective marketing tool to improve sales; however, calculating sales lift and understanding the exact impact of a promotional campaign is just as important.
Spirit industry marketers and retailers are constantly looking for new and creative ways to connect with customers and promote their alcohol brands. Point of purchase (POP) and point of sale
Alcohol sales in Ohio have changed over the years, but 2020 was a particularly monumental year. Learn more about the history of alcohol sales in Ohio, how rules have changed and how COVID-19 impacted regulations and the industry.