Marketing for Wine If you are interested in selling more wine at your bar or restaurant, there are a wide range of effective marketing techniques that can help you attract
Wine Tasting for Beginners
If you are new to wine tasting, it can feel like a foreign and intimidating world. There is a wide variety of wines and tasters that each have their own language when it comes to describing wines.
What to Do if You Face Workplace Harassment
Unfortunately, workplace harassment is a reality for many people. However, there are protections in place for workers so that they can take action and advocate for themselves even when there is a power imbalance.
National Work From Home Day
The COVID-19 pandemic has forced many employees to work from home. This can be a real adjustment if you are used to the routine of going to the office everyday.
How to Optimize Your Brand Tasting Activation
Brand activationis a marketing discipline that refers to a specific interactive campaign, event or collaboration through which your brand generates awareness and builds lasting connections with your target audience.
The “New Normal” for Businesses and Employees
After months of restrictions that were meant to help flatten the curve during the COVID-19 pandemic, many states are allowing businesses to reopen.
National Martini Day: What’s Your Style?
James Bond has made the martini part of pop culture. There is nothing quite as classy as scooting up to the bar and ordering the perfect martini.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
National Bourbon Day: America’s Native Spirit
Don’t forget to mark your calendars and celebrate National Bourbon Day on June 14th. In 1964, a Congressional resolution declared bourbon as America’s native spirit. As a result, no other
