After months of restrictions that were meant to help flatten the curve during the COVID-19 pandemic, many states are allowing businesses to reopen.
National Martini Day: What’s Your Style?
James Bond has made the martini part of pop culture. There is nothing quite as classy as scooting up to the bar and ordering the perfect martini.
CompanyToast & Café La Trova Create Virtual Cantinero Experience
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The Importance of Diversity in Hospitality
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
National Bourbon Day: America’s Native Spirit
Don’t forget to mark your calendars and celebrate National Bourbon Day on June 14th. In 1964, a Congressional resolution declared bourbon as America’s native spirit. As a result, no other
Brand Ambassadors for Alcohol Brands
As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.
Alcohol Marketing 101: What to Know
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
National Craft Distillery Day: What Is A Craft Spirit?
National Craft Distillery Day is celebrated on May 22nd in honor of craft distillery pioneers Nicholas Strauser, Connie Strauser, and Brandy Strauser-Sobnaski of N Scott Distillery, who produce fine handcrafted spirits and launched their first ever
The Dangers of Over Serving Alcohol in A Bar
When a person goes to an alcohol-serving establishment, it is their responsibility to conduct themselves appropriately. However, over serving alcohol in a bar can lead to a number of legal problems, making it
Alcohol Distribution: Spirits, Wine and Beer
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.
