After months of restrictions that were meant to help flatten the curve during the COVID-19 pandemic, many states are allowing businesses to reopen.
James Bond has made the martini part of pop culture. There is nothing quite as classy as scooting up to the bar and ordering the perfect martini.
CompanyToast, the virtual happy hour program launched by Overproof to create job opportunities for bartenders while offering remote-work companies a way to boost team morale, is partnering with Café La Trova – the Miami bar and restaurant that embraces cantinero cocktail culture using time-honored traditions – to create a one-of-a-kind virtual experience. Thanks to support from Santa Teresa 1796 rum, Bacardi and Shaker & Spoon, all sales will go to bartender relief efforts.
The hospitality industry is a uniquely diverse field because it relies on a complex system of different businesses and a diverse set of employees and clients from different backgrounds. While
Don’t forget to mark your calendars and celebrate National Bourbon Day on June 14th. In 1964, a Congressional resolution declared bourbon as America’s native spirit. As a result, no other
As marketing efforts continue to evolve and change with times, alcohol brand ambassadors have become a crucial part of the overall alcohol brand marketing strategy.
The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
National Craft Distillery Day is celebrated on May 22nd in honor of craft distillery pioneers Nicholas Strauser, Connie Strauser, and Brandy Strauser-Sobnaski of N Scott Distillery, who produce fine handcrafted spirits and launched their first ever
When a person goes to an alcohol-serving establishment, it is their responsibility to conduct themselves appropriately. However, over serving alcohol in a bar can lead to a number of legal problems, making it
Alcohol distribution in the United States operates under the Three-Tier System consisting of the producer, the distributor, and the retailer.