The idea of alcohol marketing is to bring a brand into the sight of potential customers. Whether the brand falls into the liquor market, beer market, or wine market, the same tactics prevail.
National Craft Distillery Day: What Is A Craft Spirit?
National Craft Distillery Day is celebrated on May 22nd in honor of craft distillery pioneers Nicholas Strauser, Connie Strauser, and Brandy Strauser-Sobnaski of N Scott Distillery, who produce fine handcrafted spirits and launched their first ever
High Company Morale: What Makes Employees Happy
Employee morale describes the overall outlook, attitude, satisfaction, and confidence that employees feel at work. When employees are positive about their work environment and believe that they can meet their most important career and vocational needs, employee morale is positive and high.
Company Happy Hours For Employees
Happy hour is widely known as a period of time during which the price of drinks and food is reduced, providing the perfect opportunity to unwind with friends and colleagues after the workday. In
Low Morale In The Workplace and How To Fix It
Low morale in the workplace brings down productivity and performance. When employees experience low morale, it is reflected by mediocre and uninspired work as well as a clear lack of motivation. Focus: The Hidden Driver of Excellence, a
Keys to Becoming a Successful Liquor Brand Ambassador
It sounds like something akin to James Bond: get paid to travel the country drinking high-end liquors while schmoozing with the rich and beautiful. While that certainly describes some of the experiences of a liquor brand ambassador’s life, it is not the full story.
Workforces with The Highest Rates of Alcohol Abuse
Alcoholism, known as Alcohol Use Disorder (AUD), is a chronic, relapsing disease when one can no longer control their use of alcohol, despite its negative ramifications, and/or experience emotional distress when
How Recycling Benefits the Environment
Recycling is the process of collecting and processing materials that would otherwise be thrown away as trash and turning them into new materials and objects.
Go-To Market Strategy: Why It’s Important for Your Business
Once your company has developed a new product, the next step is to bring it to market.
Overproof Raises $1.25M in Fourth Seed Round
Overproof, the first and only AI-driven business intelligence and strategic planning platform for the beverage alcohol industry – today announced the initial closing of an additional $1.25M from existing investors in its fourth round of seed funding.
