During COVID-19, the state government made some statewide changes to alcohol policies to help restaurants stay afloat. Let’s unpack how the pandemic has shaped current liquor laws surrounding alcohol sales in Georgia.
Overproof Not-For-Profit CompanyToast Surpasses $700k Raised for Hospitality Industry
Overproof, the first and only business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries, is pleased to announce its not-for-profit virtual happy hour initiative, CompanyToast, generated $700,000 for the hospitality industry in its first year.
Creative Promotions: Make Your Alcohol Brand Stand Out
From social media giveaways to retail campaigns, there are many ways to creative promote alcohol brands. Learn how you can make your brand stand from your competitors.
Alcohol Sales in Indiana and New Liquor Legislation
Alcohol sales in Indiana have been impacted by new liquor lesgislation passed as the result of the COVID-19 pandemic. Learn what this means for you as an alcohol supplier, bar or restaurant.
Alcohol Sales NC: How COVID-19 Affected Local Liquor Laws
When bars and restaurants in North Carolina were forced to close their doors to patrons at the start of the COVID-19 pandemic, the local government made important changes to the state’s liquor laws that were designed to help businesses safely serve customers through takeout and delivery orders and support alcohol sales.
Craft Beverage Expo: What You Need to Know
The Craft Beverage Expo and Distribution Conference is a multi-faceted event that combines a traditional conference, tradeshow, and other virtual and live events for a comprehensive industry gathering.
U.S. Alcohol Policies Guide: COVID-19 Update
Learn how COVID-19 has impacted U.S. alcohol policies and liquor laws. Download our state by state guide to the new regulations here.
Best Pricing Strategy for New Products in Beverage Industry
Launching a new product in the beverage industry requires a well-thought-out and researched pricing strategy. There are five basic pricing strategies that can help you determine the price point for your new alcohol brand.
Field Marketing 101: Management, Strategy and More
Field marketing is an essential part of managing and growing a successful alcohol brand. Learn how to implement field marketing strategies that will help build your brand, manage customer relationships, and generate new leads in the field.
BI Reporting Guide for Beverage Alcohol Brands
Business intelligence reporting allows alcohol brands to better understand the market, their customers, and their business performance in order to make strategic and tactical decisions.
