Committed to changing the alcohol industry for good.

Overproof offers brand strategy and intelligent field execution tools for the beverage alcohol and hospitality industries. Our technology solutions provide customers access to real-time insights, proven methodologies, industry networks and automated tracking tools that build business success.

We believe actionable insights inform better decisions that fuel business growth.

Meet the Board

EXECUTIVE BOARD

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Marc De Kuyper

Marc is the eldest of the 11th generation of De Kuyper Royal Distillers, one of the oldest family distilleries in the world. In 2018, Marc founded Overproof, a one-stop-shop Software as a Service for the beverage alcohol industry. Since its founding, Overproof has secured multiple rounds of investments, and has grown to 20+ employees located in Miami, Denver, and Santa Fe, Argentina. With Overproof, Marc is bringing together his network, real-life experience with the challenges of building brands from the ground up, and his passion for the beverage alcohol industry.

    

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Marc De Kuyper

Chairman & Chief Executive Officer
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Peter Stephenson

Peter oversees the product, technology, UX/UI and insights (data analytics) teams at Overproof. Prior to joining Overproof, Peter was the CPO and head of business development at Sensentia, a B2B SaaS-based AI start-up that developed NLP systems for answering health insurance questions. Peter joined Sensentia after working in Humana’s Innovation Center as Head of Emerging Technology. He began his career working in academic and industrial research in computer science in Australia and Germany. Peter sits on advisory boards for Georgia Tech’s GVU Center, Georgia Tech’s MS-HCI Program, and Podimetrics, a Boston-based healthcare technology start-up. He has published more than 20 refereed scientific publications and patents.

        

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Peter Stephenson

Chief Product Officer
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Jasper Nelissen

Jasper leads Overproof’s operational and commercial functions, including brand strategy, marketing, sales and customer success. Jasper is known for his ability to foster collaborative, creative environments and to inspire and structure cross‐functional teams that drive business results. Prior to joining Overproof, Jasper held roles as director and general manager at global advertising powerhouse Saatchi & Saatchi. In 2016, he founded the Nelissen Consulting Group (NCG), a Miami-based consulting practice focused on brand strategy & transformation, leadership development and organizational change & alignment.

   

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Jasper Nelissen

Chief Operating Officer
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Andrei Savchenko

Andrei is a seasoned software professional and leader passionate about applying emerging tech to real-world problems while turning ideas into useful products and applications. He has co-founded several startups and a software consultancy and in various roles helped multiple organizations and entrepreneurs bring their visions to reality.

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Andrei Savchenko

Chief Technology Officer

BOARD OF DIRECTORS

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Nico Letschret

  • Founder and CEO of Noesis Capital Management Group.
  • Nico has over 40 years of experience in the fields of investment banking, financial governance and wealth management.
  • Nico has been responsible for shaping the firm’s strategic vision. He is considered a pioneer of the registered investment advisory (RIA) model, which is based on a fiduciary, transparent, independent custodian platform.

Nico Letschert

Board Member
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Rudy Ruiz

  • 40+ years in the beverage alcohol industry
  • 17 years at Southern Glazer’s Wine & Spirits, including EVP Emerging Spirits
  • 25 years at Bacardi
    • CEO of Bacardi USA
    • President of Bacardi Global Brands
    • President & CEO of Bacardi Asia/Pacific

        

Rudy Ruiz

Board Member
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Jantoon Reigersman

  • Currently President-COO at online automotive company, TrueCar (NASDAQ: TRUE)
  • CFO at Leaf Group (NYSE: LEAF)
  • CFO at KleinerPerkins-backed, Ogin Inc. a renewable energy innovation company.
  • Co-author of bestselling book “Straight talk for Startups”
  • Investor at Goldman Sachs’ European Special Situations Group
  • Member of the Aspen Global Leadership Network

Jantoon Reigersman

Board Member