Today High Noon is releasing High Noon Transfusion, a vodka seltzer inspired by the cocktail popular among golfers, the brand announced in a press release. The launch marks the first time the popular ready-to-drink (RTD) vodka seltzer brand has brought a limited-edition product to market.
High Noon Transfusion, which is made with real vodka and juice and tastes like the classic grape-juice drink with accents of lime and ginger, is now available nationwide but in finite allocations in each market. In its press release, the brand says it’s debuting the Transfusion flavor via a short, limited “drop” model to generate excitement in a crowded RTD market.
