Data from Bank of America credit and debit card spending shows alcohol sales are on the rise at bars while retail purchases continue to dwindle. The outperformance of on-premise sales points to socialization and experience as a key driver in drinking habits.
Since January 2025, alcohol sales at bars have increased by 4 percent year over year. This follows a general downturn in 2024. On-premise purchases remain on their upward trajectory, approaching 5 percent spending growth and nearing pre-2024 levels.
