Modelo is debuting its first non-alcoholic beverage in the U.S. market, an unsurprising move that adds to the slew of big brands introducing zero-proof products. The drink, called Modelo Chelada Limón y Sal Non-Alcoholic, is a chelada-inspired canned beverage and is now on shelves in key Modelo markets nationwide, including Illinois, New York, Texas, Florida, and California.
Modelo has on occasion been the top-selling beer in the U.S., and this launch is an attempt to meet changing consumer habits in the States. The initial roll-out coincides with Dry January and, more largely, the general slump in alcohol consumption. According to a press release, the widespread sober-curious movement opened the door for the addition of a zero-proof option to the brand’s lineup.
