Knob Creek’s latest innovation allows retailers across the country to play a hand in the barrel selection process.
On Tuesday, the Kentucky-based brand announced a new frontier in its Single Barrel Select Program: Knob Creek Single Barrel Select Cask Strength. The release consists of uncut, unfiltered bourbons and rye whiskies hand-selected by different retailers nationwide, with each store’s expression varying in strength and flavor.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
It’s not unique to see an aged spirit garner high bids when sold at auction. But this remarkably old bottle — distilled nearly 250 years
You’ve probably heard of a bar where everyone knows your name, but it turns out that the actual beer it served wasn’t quite as appealing.
A canned cocktail brand is now an official sponsor of the UFC. The mixed-martial arts organization announced its partnership with Monaco Cocktails on Thursday, according
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
