On Monday, Diageo announced a new strategic joint venture with Santa Monica, Calif.-based investment and advisory firm Main Street Advisors.
Within the deal, Diageo will exchange majority ownership of Cîroc Ultra-Premium Vodka’s North American brand rights in exchange for the worldwide brand rights to Lobos 1707. According to a press release, the equity swap exchange is intended to maximize the value of both brands, which will both maintain their brand identities.
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Four Roses Distillery is launching the Experimental Series, a line of limited-edition whiskeys aimed at innovating within its tried-and-true, 10-recipe format. The line’s first release,
Great whisky doesn’t come cheap — and luxury Scotch brand Macallan is certainly no exception. A new release from spirits merchant Duncan Taylor Scotch Whisky
On Monday, Stitzel-Weller Distillery announced the launch of Stitzel Reserve, a new collection of rare, one-of-a-kind, distillery-exclusive whiskeys. The inaugural release? A 24-Year-Old Kentucky Straight
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