Brown-Forman Corporation, one of America’s biggest names in spirits, announced on Tuesday that it will cut 12 percent of its global workforce and close its Louisville cooperage as a part of a strategic growth initiative. News of the restructuring arrives in the midst of an unstable time in the global spirits market, with whiskey sales slumping in the U.S. over the past two years.
“In 2025, Brown‑Forman celebrates 155 years of delivering Nothing Better in the Market. We have achieved this impressive milestone in part because of our relentless focus on evolving our strategy, our portfolio, and our organization to grow and thrive,” company president and CEO Lawson Whiting said in a statement. “Today’s announcement will ensure we have the structure and teams in place to continue on this path, while also making investments that we believe will facilitate growth for generations to come.”
