Additive Free Alliance (AFA) has relaunched as an independent, nonprofit entity with a board of directors and a new mission, according to a press release. The move was in response to what the company describes as “overwhelming consumer demand” for increased transparency in the labeling of not just tequila, but various other spirits.
The AFA was initially founded in 2020 by tequila transparency advocacy site Tequila Matchmaker. This relaunch marks a new chapter for the AFA, following the March 2024 raid on Tequila Matchmaker cofounders Grover and Scarlet Sanschagrin’s Jalisco home on behalf of the Consejo Regulador del Tequila (CRT).
