white overproof logo with red icon
GET A DEMO
white overproof logo with red icon

Everything We Know About Little Book Chapter 8 ‘Path Not Taken’

On Tuesday, the James B. Beam Distilling Company announced the latest installment in its highly sought-after Little Book series: Chapter 8, “Path Not Taken.”

This drop within the annual collection — which was launched by eighth-generation master distiller Freddie Noe in 2017 as a tribute to the art of blending — explores the future of American rye. Rye is strongly tied to the beginning of American whiskey with over two centuries of heritage, and according to the brand, “Path Not Taken” aims to show there are still stories to be uncovered in the category.

Read More

Share:

Facebook
Twitter
Pinterest
LinkedIn
Author picture

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts:
Subscribe to

Newsletter

Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.

Subscribe
Related Posts
overproof icon
Overproof Platform
For Alcohol Brands (1K-150k cases /yr)

The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.

How Overproof helps brands scale →

Tastings
For Off Premise Activations

Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.

Tastings for Alcohol Brands →

Tastings for Marketing Agencies →

For Enterprise

150k+ annual cases: Digital Transformation

Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.

For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.

Submit an inquiry →

By Role

Sales & Marketing

Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.

Overproof app for sales reps →

Agencies

Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.

Why Overproof

About Us

Overproof vs. Lilypad

Overproof vs Repsly

Resources

Market Reports

Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.

Overproof Blog

Your go-to resource for best practices in building and scaling a beverage alcohol brand.

Testimonials & Case Studies

Let our customers tell you what they love most about Overproof.

Get a Demo