On Wednesday, Spirit of Gallo announced it will be the sole U.S. importer of Condesa Gin, a spirit hand-crafted in the heart of Mexico City.
The import deal was announced by the spirits giant in a company press release, which also cited a “strategic investment” in the brand. This signals Gallo’s advancement in the super premium gin sect, which the IWSR predicts will grow 6.1 percent in volume and value over the next five years.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
On Monday, “The Tonight Show Starring Jimmy Fallon” aired a skit that came straight for pompous cocktail bars. Fallon and guests Keegan-Michael Key and Boy
Aperol’s popularity among devoted drinkers is majorly paying off for parent company Campari. The spirits corporation recorded 23 percent growth in U.S. sales during the
There’s nothing like the simple pleasure of sipping a pint before a flight or a long train ride. Now, a Manhattan institution is bringing its
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
